Marketing Strategy Executive

7 days ago

Melbourne, Victoria, Australia beBeeBrandCampaign Full time $100,000 - $140,000

Job Title:

The successful Brand Campaigns Manager will lead the development and execution of integrated marketing campaigns that drive awareness, engagement, and growth.

This role requires a strong understanding of B2B/B2C marketing strategies, visual design principles, and brand systems to create compelling brand narratives and product stories.

The ideal candidate will possess proven experience in managing end-to-end campaign lifecycles, creative briefs through performance analysis, while ensuring every touchpoint stays true to the brand's identity.

Key Responsibilities include:

  • Developing go-to-market brand campaign plans across digital, social, email, events, and partnership channels
  • Crafting clear and compelling messaging that communicates the value proposition across multiple customer segments
  • Leading the strategic and creative direction of the design function
  • Managing the planning and execution of brand campaigns that drive awareness, preference, and loyalty

Requirements include:

  • Proven experience in B2B/B2C marketing across Brand, Campaigns, and Product
  • Strong understanding of visual design, creative production, and brand systems
  • Experience managing or working closely with creative teams, freelancers, or agencies
  • Proficient in Adobe Creative Suite and familiar with tools like Figma, Canva, HubSpot, Google Analytics, and brand performance tracking platforms

About the Role:

We are looking for a dynamic and results-driven individual who can contribute to our team's success. As a Brand Campaigns Manager, you will be responsible for leading the development and execution of integrated marketing campaigns that drive awareness, engagement, and growth.

What We Offer:

  • A dynamic work environment that supports employees to work from home and office
  • Supportive team environment with on-the-job training provided
  • EAP access supporting a healthy work-life balance
  • Exciting project scope with ability to get hands dirty and make a real impact

Why Join Us:

We are passionate about well-being and adopt a dynamic working environment that empowers our people to operate from wherever they find themselves most engaged, productive, and collaborative.

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