Business Development Manager

22 hours ago

Sydney, New South Wales, Australia Cyanergy Full time

Cyanergy Sydney, New South Wales

B2B Business Growth Opportunity

Drive business expansion and revenue growth in the commercial and industrial sectors with Cyanergy Group.

About Us

Cyanergy Group is a leading energy efficiency company dedicated to helping businesses reduce energy costs through innovative renewable energy solutions. With a strong track record in commercial solar, heat pump solutions, and energy-saving technologies, we are committed to building a smarter and electrified future.

Job Description

The B2B Business Growth Manager will be responsible for driving business expansion, increasing revenue, and strengthening Cyanergy's market presence within the commercial and industrial (C&I) sectors. This role will focus on identifying new business opportunities, optimizing lead generation and nurturing strategies, and leveraging digital marketing channels to expand market reach.

Your Responsibilities

  • Identify and implement targeted B2B growth initiatives to support lead generation, conversion, and revenue growth in alignment with Cyanergy's strategic objectives.
  • Work closely with the C&I sales division to align growth strategies with business objectives and support lead conversion.
  • Create Email Automation campaigns that will assist the sales team with nurturing clients through the sales journey.
  • Optimise lead nurturing processes through CRM management, marketing automation, and personalized outreach.
  • Conduct market research to gather trends, competitor insights, and customer feedback, providing actionable insights to the CMO.
  • Provide insights to the marketing team to support the development of campaigns tailored to the B2B audience.
  • Leverage digital marketing channels to expand market reach, including LinkedIn, SEO, PPC, and email campaigns.

Qualifications & Skills

  • Bachelor's degree in Marketing, Business, or a related field.
  • 5+ years of experience in B2B growth, sales, or marketing, preferably in the renewable energy or sustainability sector.
  • Proven track record of driving business growth and revenue in a B2B environment.
  • Strong knowledge of digital marketing, lead generation, and CRM management (Zoho or similar CRM experience preferred).
  • Experience working with commercial businesses and developing long-term partnerships.
  • Data-driven mindset with expertise in performance analysis, reporting, and ROI optimization.
  • Excellent communication, negotiation, and relationship-building skills.
  • Ability to work collaboratively with cross-functional teams and external stakeholders.

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