Brand and Marketing Director

1 week ago

Melbourne, Victoria, Australia Vicinity Centres Full time
About the Role

We are seeking an experienced Brand and Marketing Manager to join our team at Vicinity Centres. As a key member of our marketing team, you will be responsible for developing and implementing the centre's brand strategy and annual marketing plan.

Key Responsibilities
  • Develop and implement the centre's brand strategy and annual marketing plan in collaboration with the Regional Brand and Marketing Manager.
  • Lead the development of each centre's Vision Strategy and Action (VSA) planning process, ensuring the marketing plan delivers on key opportunities for the centre.
  • Develop commercial strategies including brand awareness, digital, local activations, partnerships, campaigns and promotion, and identify opportunities to support retailer business strategies through local marketing plans tailored to the needs of our consumers.
  • Manage budgets as per forecast with a demonstrated focus on managing cost.
  • Collaborate with the Regional Brand and Marketing Manager to develop the brand and marketing strategies for the centre, aligned to the Vicinity Marketing Strategy and Vision Strategy and Action Plan (VSA's).
  • Deliver and align with the Vicinity Marketing Strategy and asset cluster plan for the centre.
  • Thoroughly understand consumer segmentation and key target markets to develop strategies that create value and deliver a return on investment.
  • Plan, manage and execute strategic campaigns, activations, and projects consistently to timelines and budgets.
  • In conjunction with the Digital and Social Specialist, develop and implement social and digital strategies, activity, monitoring and reporting, to support the cluster and centre marketing plans.
  • Provide centre operational support, including duty management shifts, centre walks, hoarding management and onsite contractor support.
  • Develop and maintain strong relationships with retailers, ensuring regular and meaningful communication and reporting.
  • Support the localisation of the national ESG strategy, including relationship management and data reporting.
  • Perform administrative and reporting duties, including preparing reports and attending Joint Venture Meetings and regional meetings, and the performance management of regional traffic, sales and campaign PIR's and relevant risk, security & compliance training reporting.
  • Manage financial and budgeting duties, including raising purchase orders, processing invoices, monthly forecasting and supporting the Regional Brand and Marketing Manager with the annual budgeting & planning process.
Key Relationships
  • Brand and Marketing Manager
  • Marketing Executive team
  • Head of Brand & Marketing
  • Digital and Social Specialist
  • Leasing Managers and Executives
  • Marketing, Digital and Creative Services Teams (National Marketing)
  • Centre Management team including Centre Manager, Operations Manager, Administration Manager, Guest Experience staff, operations teams
  • Casual Mall Leasing and Vacant Shop Income teams.
  • Property Analyst
  • DS&I Team
  • Risk Team
  • Compliance Team
  • Governance Team
  • Legal Team
Requirements
  • Experience in marketing and brand management, preferably in the retail industry.
  • Strong analytical understanding of local customer insights and knowledge of the competitive environment.
  • Ability to work as part of a team and develop/maintain strategic relationships across a region.
  • Strategic marketing expertise, including data & insights, frameworks, methodologies and channels.
  • Marketing legal, risk and compliance knowledge.
  • Event Management and Project Management skills.
  • Proofreading and Editing Skills.
  • Interpersonal and Strong Verbal and Written Communication Skills.
  • Financial acumen and proven performance to drive value and commercial results.
  • Strong organisational, project management and time management skills.

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