Senior Campaign Strategy Manager
2 days ago
Are you an analytical thinker with a passion for customer experience?
We are seeking a Senior Campaign Strategy Manager to join our team at TPG Telecom. As a key member of our marketing function, you will be responsible for delivering effective and accurate campaign management across various channels.
About the Role
- Manage the end-to-end build and delivery of campaigns, ensuring seamless execution across multiple channels.
- Analyse data and propose optimal ways to deliver personalised campaigns, leveraging our data and platforms to drive engagement and conversion.
- Identify opportunities to optimise, simplify, and automate campaigns, leading cross-functional teams to implement changes and drive business growth.
- Contribute to a culture of test and learn, embedding robust methodologies into campaigns and leveraging data-driven insights to inform decision-making.
- Lead initiatives to understand existing challenges and business problems, suggesting ways to improve targeting through accurate and timely campaign reporting and the use of previous campaign findings to refine marketing effectiveness.
- Develop and manage the implementation, development, analysis, targeting, and testing of new methods to increase audience engagement, conversion, and monetisation numbers.
- Own all aspects of trafficking, optimisation, and troubleshooting, with a sustained focus on efficiency and scalability.
- Conduct regular split-testing on customer audiences, subject lines, landing pages, template designs, and messaging.
- Build and execute campaigns to agreed deadlines, driving business results and growth.
Requirements
- 5+ years' hands-on experience in customer campaign execution, with a proven track record of delivering successful campaigns.
- Direct experience with SAS CI360, Salesforce Marketing Cloud, or advanced knowledge of other campaign platforms (Adobe Campaign, Unica, CIM, PEGA).
- Strong SQL skills and good understanding of relational database structure, ideally using Teradata.
- Analytically driven individual with a demonstrated ability to use insights to improve customer experience and business outcomes.
- Understanding of data-driven marketing, digital marketing, marketing analytics, and lead management.
- Innovative character with a keen ability to think outside the box in a pragmatic and systematic approach.
- Strong communication skills, with the ability to work collaboratively and efficiently with different stakeholders.
- Ability to manage conflicting priorities in an agile environment.
What We Offer
- A competitive salary of $110,000 - $130,000 per annum, depending on experience.
- Flexible hybrid working arrangements, allowing you to balance your work-life needs.
- 'Stay Connected Mobile' - access to a free mobile plan.
- 'Stay Connected NBN' - access to a free NBN 100 plan.
- 'Your Leave' - an additional 4 days of leave to be used whenever you like, every year.
- Access to TPG Learning Hub platform and internal development opportunities.
- Access to Corporate Partner Discounts.
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