Sustainable Product Launch Manager

1 week ago

Brisbane, Queensland, Australia beBeeMarketing Full time $90,000 - $110,000

About This Role

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We are seeking a senior marketing professional to lead the launch of new sustainable product solutions for both bulk and packaged cement markets across Australia.

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You will identify and implement strategies to position our company as a sustainable leader in the cement category, including engagement in public forums. You will also collaborate with key account managers to develop impactful point-of-sale strategies for retail stores.

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Additionally, you will oversee product training initiatives for new products, ensuring alignment with both internal teams and external customers.

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You will manage high-profile events and trade expos, ensuring seamless execution and maximum brand impact.

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Furthermore, you will drive national promotional campaigns in collaboration with sales and marketing teams, ensuring alignment with business objectives and customer needs.

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You will ensure compliance with our company's brand guidelines and promote brand integrity across all channels.

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About You

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To be successful in this role, you will bring extensive experience in product launches and market positioning, preferably in the industrial, manufacturing, or construction sectors.

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You will have strong skills in content creation and digital marketing, including website management, social media strategy, and campaign implementation.

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You will possess expertise in budget management and ROI tracking, ensuring efficient use of marketing spend.

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You will have a customer-centric mindset with experience managing national campaigns, promotional activity, and branded materials.

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You will be able to lead cross-functional projects, including collaborating with key accounts and sales teams.

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You will have experience in managing events and coordinating external providers to deliver high-impact outcomes.

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You will possess analytical skills to monitor performance (e.g., NPS reports) and continuously improve engagement strategies.

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You will hold a tertiary qualification in Marketing or Business (or equivalent).

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You will have a valid driver's license and willingness to travel to sites when required.

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