Senior Product Launch Specialist

2 weeks ago

Sydney, New South Wales, Australia beBeeProduct Full time $160,000 - $200,000
Senior Product Marketing and Sales Enablement Role

This is a high-impact position where you will drive how our products are positioned, launched, and adopted in market.

As a Senior Product Marketing and Sales Enablement Manager, you will combine strategic product marketing with sales enablement to ensure our SaaS DXP solutions are launched successfully, adopted widely, and communicated with clarity.

Key Responsibilities
  • Develop the strategy and execution of product launches, focusing on our DXP and related SaaS solutions.
  • Define and deliver positioning, messaging, and value propositions that resonate with target buyers.
  • Contribute to pricing, packaging, and roadmap discussions to ensure the customer and competitive lens is represented.
  • Conduct market research, customer interviews, and competitive analysis to inform go-to-market decisions.
  • Build and maintain buyer personas and customer journeys to guide product and sales activity.
  • Act as the voice of the customer, bringing insights from the field back into Product and leadership.
  • Develop sales materials including playbooks, battlecards, decks, and case studies tailored to DXP and broader SaaS offerings.
  • Deliver ongoing training and enablement so Sales and Customer Success can confidently position and sell.
  • Ensure content and tools are consistent, accurate, and drive real commercial outcomes.
  • Lead internal education so teams across the business understand product positioning, value, and roadmap context.
  • Partner closely with Sales, Product, and Marketing to align strategy and execution.
  • Capture and share insights from customer conversations, competitors, and frontline teams to shape future go-to-market strategies.
  • Line manage and mentor a junior marketer, helping them grow and contribute effectively.
Requirements and Qualifications
  • 4–6+ years of experience in Product Marketing within a B2B SaaS environment.
  • A proven track record of go-to-market strategy and execution for software products (DXP/CMS experience a strong plus).
  • Strong background in sales enablement and content creation.
  • Excellent communicator and storyteller, able to turn complex detail into compelling customer value.
  • Skilled at market research, competitive analysis, and positioning.
  • Experience working cross-functional with Product, Sales, CS, and Marketing.
  • Previous line management or mentoring experience.
  • Self-starter with strong organisational skills and a bias for action.
Why Join Our Organisation

We are a diverse range of passionate professionals who love challenging the status quo. Every day is different, but what is constant is we all love what we do.

We have a lived commitment to flexibility, knowing the success of our people is dependent on them having a balanced life. You will be offered flexibility as to where and how you work every day. We want you to be able to work in a way that drives productivity, efficiency, and outcomes; along with connection and collaboration.

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