Senior Product Launch Specialist
5 days ago
This role is ideal for an experienced marketing professional with a background in product launches and market segmentation.
Key Responsibilities:
Developing and executing go-to-market strategies, including launch plans and point of purchase materials.
Evolving market segmentation for each product offering, including new and existing products.
Generating sales data, analyzing channel information, and creating plans to improve product marketing and close the market gap.
Understanding B2B and B2C product needs to determine appropriate marketing plans to create product demand.
Translating customer problems into product solutions and effectively communicating to improve digital experience.
Requirements:
Demonstrated success in product marketing management, particularly launching differentiated products that meet business objectives.
Previous track record of taking new products to market.
Strong project management skills, with ability to juggle multiple projects.
Excellent communication and analytical skills.
High attention to detail and strong problem-solving skills.
Benefits:
A supportive team environment and flexible work model.
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