Sr. Marketing Manager: Growth and Campaigns

Sr. Marketing Manager: Growth and Campaigns

Western Union is seeking an experienced Sr. Marketing Manager to lead the growth and campaign efforts in Australia.

The successful candidate will be responsible for developing and executing marketing strategies that align with business objectives, identifying growth opportunities through data-driven insights, and collaborating with cross-functional teams to ensure seamless execution of marketing initiatives.

Key Responsibilities:

• Develop and execute marketing strategies for Australia, ensuring alignment with business objectives.
• Identify and act on growth opportunities through data-driven insights.
• Collaborate with cross-functional teams to ensure seamless execution of marketing initiatives.

Ecosystem & Customer Life Cycle Management:

• Develop plans to leverage use cases towards driving maximum wallet share of customers.
• Clearly defined programs for each category within the ecosystem.
• Develop and implement data-driven strategies to increase customer lifetime value.
• Design and optimize customer loyalty programs to drive repeat purchases.
• Analyze retention metrics and identify opportunities for improvement.

Customer Segmentation & Targeting:

• Utilize data analytics to segment customers based on behavior, preferences, and demographics.
• Develop tailored marketing strategies for each segment to maximize engagement and conversion.
• A/B test campaigns to refine segmentation and targeting strategies.

Data Analysis & Insights Reporting:

• Leverage analytics tools to track customer behavior and campaign performance.
• Provide actionable insights and recommendations to improve marketing ROI.
• Regularly report on retention, LTV, and other key performance indicators (KPIs).

Team Leadership & Business Acumen:

• Lead and mentor a team, fostering a culture of innovation, ownership, and accountability.
• Drive business performance by linking marketing efforts to revenue growth and customer retention.
• Translate customer insights into actionable marketing plans that drive engagement and conversion.

Digital Expertise:

• Develop and optimize paid performance marketing campaigns across Google, Meta, programmatic platforms, and emerging digital channels.
• Leverage new digital strategies to enhance brand visibility and customer acquisition.
• Understand the retail business landscape and execute store-level marketing initiatives to drive foot traffic and sales.

Pricing & ROI-Driven Decision Making:

• Work closely with pricing teams to develop competitive pricing strategies.
• Analyze marketing ROI and adjust strategies for optimal performance.
• Drive marketing initiatives with a clear focus on revenue, profitability, and sustainable growth.

Requirements:

To be successful in this role, the ideal candidate should have:

• 12+ years of experience in marketing, digital performance, and retail marketing, preferably in financial services, remittances, or payments.
• Strong expertise in customer insights, pricing, and business strategy.
• Proven track record of driving paid performance marketing campaigns and maximizing ROI.
• Experience in managing teams and working in a fast-paced, multi-market environment.
• Strong analytical skills with the ability to turn data into action.
• Growth mindset, entrepreneurial approach, and a passion for execution.

Focusing On:

• Digital Acquisition
• Retail Marketing
• Customer Segmentation and Targeting
• Data Analysis and Insights
• Collaboration and Campaign Execution

We strive to make financial services accessible to humans everywhere.

At Western Union, we aspire to be the world's most accessible financial services company – transforming lives and communities. We're a diverse and passionate customer-centric team serving 200 countries and territories, reaching customers around the globe.

You'll have plenty of opportunities to learn new skills and build a career, as well as receive a rewarding compensation package.

Benefits:

You will have access to multiple health insurance options, accident and life insurance, and resources for development and training, in addition to a range of other global employee benefits.

Your Australia Specific Benefits Include:

• Life / Accident Coverage
• Superannuation Plan
• Paid Time Offs
• Employee Wellness
• Global Recognition and Rewards Programs

We are committed to providing an inclusive culture that celebrates the unique backgrounds and perspectives of our global teams, while reflecting the communities we serve.