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Sr Marketing Lead

3 weeks ago

Sydney, New South Wales, Australia beBeeMarketing Full time $120,000 - $180,000

Job Title: Sr Marketing Lead

About the Role:

We seek a senior marketing professional to lead member engagement with data-driven strategies. The ideal candidate will design from scratch, shape best practices, and drive lasting impact across multiple brands and channels.

Key Responsibilities:

  • Design and build lifecycle journeys to onboard members, increase satisfaction, and boost loyalty.
  • Develop and deliver data-driven campaigns to engage and retain members.
  • Lead and mentor the Member Experience team, promoting expertise in CRM tools and marketing automation platforms.
  • Create and execute a lifecycle marketing strategy across multiple brands and channels.

Requirements:

  • 8+ years' experience in CRM, lifecycle, or engagement marketing roles.
  • Demonstrated hands-on experience with CRM tools and marketing automation platforms.
  • Expertise in segmentation, personalization, testing, and journey building.
  • Strong stakeholder management and collaboration skills.

Benefits:

This role offers opportunities for professional growth, skill development, and collaboration with a talented team. If you're a strategic thinker with a passion for marketing, we encourage you to apply.