
Digital Asset Strategist
1 week ago
Transform the Digital Asset Management process and platform for a leading retailer.
This pivotal role involves collaborating with key stakeholders across the creative studio, marketing, and external agencies to transition digital assets to a new platform and establish new processes and cataloguing systems.
- Set up and govern tagging across all assets
- Work with creative agencies to ensure critical information is captured for uploaded assets
- Support business users in locating and retrieving assets as required
- Support distribution, publications, and delivery of assets for channels, personalization engines, and brand portal
- Train and guide business users and partners to ensure they understand process and requirements
- Create and maintain backlog for DAM enhancements
- Manage workflows, permissions, user roles, licenses, and implementation of rights management
The ideal candidate will possess:
- At least 2 years of experience using an enterprise DAM platform such as Adobe AEM or similar
- Cataloging, metadata schema, and taxonomy management experience
- Experience working with Marketing Automation Solutions
- Familiarity with creative marketing processes in a retail environment
- Knowledge of web asset types and specifications
- Familiarity with data governance principles, smart asset capability powered by AI
- Project Management skills
- Stakeholder management skills
- Experience with Jira, Smartsheet, Confluence, or similar systems
- Enterprise DAM platform expertise
- Cataloging and metadata management skills
- Marketing automation experience
- Retail industry knowledge
- Web asset expertise
- Data governance understanding
- Project management skills
- Stakeholder management skills
A dynamic work environment, collaborative team, and opportunities for professional growth.
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