Marketing Product Strategist

8 hours ago

Melbourne, Victoria, Australia Stockland Full time

We have an opportunity for a talented Marketing Product Strategist to join the Development Marketing team at Stockland.


This role will focus on developing and executing marketing strategies for Stockland's development product, including Display Villages, House & Land, and Townhomes, across Melbourne for our Masterplanned Development business.


The successful candidate will ensure effective promotion and positioning of these products to support the delivery of Stockland's vision and outcomes, and actively maintain enquiry and sales momentum.


About the Role

  • Support the delivery and execution of key product marketing activities to ensure state and community project goals are achieved against marketing targets
  • Plan, execute, and manage strategies that align with key marketing initiatives, such as national and local campaigns, product release activities, customer communication planning, content development, and management of online and offline channels, brand/product positioning strategies, and digital marketing channel maintenance
  • Collaborate with Marketing Specialists – Development to monitor and guide the product marketing communication initiatives and effectiveness at a local level
  • Develop and build strong working relationships with internal stakeholders and key builder partners to deliver on initiatives that leverage the Stockland brand, driving new enquiry and supporting the achievement of sales targets and conversion for the business
  • Ensure all content is consistent with Stockland's brand guidelines and messaging
  • Analyse, interpret, and recommend conduct reporting by providing data-driven insights on identified trends, customer needs, and preferences, product gaps, design and development of future products, and competitive analysis to enable technical direction to local Builder Partners, Sales, Development, and Marketing teams to enhance Stockland's development product across communities

About You

  • Appropriate tertiary qualification
  • Relevant experience in a marketing or product role
  • Property industry background with another developer, home builder, or similar
  • Experience in developing and executing successful marketing campaigns, including marketing planning, communication, and implementation
  • Strong understanding of digital marketing tools and techniques
  • Ability to manage multiple stakeholders, projects, and meet deadlines in a fast-paced environment

The Stockland Proposition

At Stockland, we are a community delivering outcomes that benefit the community at large. We work collaboratively and inclusively, building strong working relationships. Our portfolio is diverse, and so are the opportunities for professional and career development. We are committed to providing our people with broad experiences to build a successful career.


We recognise the importance of flexibility and work life-quality and over 80% of our employees have informal or formal flexible work arrangements. Additionally, Stockland has a strong commitment to achieving the best outcomes through an inclusive and collaborative culture. Our customers come from diverse backgrounds, and we want our teams to reflect this.


We offer competitive remuneration and benefits. Benefits include free access or subsidised lifestyle, health, well-being, and financial services products.


Due to the permanent nature of this role, we can only accept applications from Australian Citizens, Permanent Residents, or Open Work Visa holders with more than 12 months validity from their role start date.

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