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Development Marketing Specialist

3 weeks ago

Sydney, New South Wales, Australia beBeeMarketing Full time $100,000 - $140,000
Drive Demand, Build Communities

This role encompasses a blend of marketing and development responsibilities, offering an unparalleled opportunity to shape the way people engage with our vibrant villages.

Your Impact:

  • Develop and execute innovative marketing strategies that drive demand and elevate our brand identity.
  • Leverage market research and data analysis to understand target audiences and create tailored campaigns that resonate with potential residents.
  • Plan, implement, and optimise multi-channel marketing campaigns, ensuring alignment with business objectives and core values.
  • Monitor market trends and competitor activities to inform positioning and strategic decision-making.
  • Collaborate with internal and external partners to develop creative, compelling messaging that captures the essence of our brand.
  • Oversight of media strategies, digital marketing initiatives, and content development to maximise impact and achieve measurable results.
  • Track key marketing performance indicators and continuously refine strategies for better outcomes.

What We Value About You:

  • Relevant Qualifications: A degree in Marketing or a related field, or equivalent experience in a similar role.
  • Proven Expertise: A strong background in developing and executing successful marketing campaigns across multiple channels.
  • Market Insights: Experience in conducting market research, consumer analysis, and competitor assessments to inform marketing strategies.
  • Agency Collaboration: Demonstrated ability to brief and manage creative and media agencies, ensuring seamless execution of campaigns.
  • Commercial Acumen: A results-driven mindset with a track record of delivering measurable value through marketing initiatives.
  • Passion for Innovation: A keen interest in shaping the future of retirement living, with a creative approach to brand storytelling and audience engagement.