Strategic Media Planning Director

4 days ago

Sydney, New South Wales, Australia Innocean Australia Full time

About Innocean Australia

Innocean Australia is a leading agency network with 31 offices and over 3000 employees in 21 countries, recognized for its innovative approach to media planning and buying. With a strong presence in Australia since 2008, we have expanded our services to cater to a diverse range of clients across various industries, including FMCG, NGO, Medical, Tourism, and Technology.

We are a collaborative team of over 50 creatives, strategists, account managers, technologists, analysts, producers, and media experts who work together to deliver strategic media and creative solutions across all touchpoints on a consumer's journey to a brand. Our passion is building strong relationships with our clients and delivering brilliant work that drives connections and results.

About the Role

The Strategic Media Planning Director will be the key leader of our media planning department, responsible for setting the overall direction and vision for media strategies. This role involves overseeing the development and execution of comprehensive media plans, managing a team of senior planners, and collaborating with clients and internal stakeholders to drive strategic success. The ideal candidate will possess extensive experience in media planning, exceptional leadership skills, and a deep understanding of the media landscape.

As the Strategic Media Planning Director, you will be the strategic linchpin in our media department, responsible for guiding the vision and execution of media plans and shaping the future of our media practices. This role demands a strategic thinker with a proactive approach to problem-solving and a keen eye for innovation. You will drive the development of cutting-edge media strategies, ensuring they are grounded in deep market insights and aligned with clients' evolving needs. Your leadership will be crucial in fostering a culture of excellence and creativity within the team, while also serving as a key advocate for the agency's media capabilities.

Key Responsibilities

  1. Strategic Leadership
    • Develop and lead the implementation of high-level media strategies that align with clients' business objectives and drive significant impact.
    • Drive innovation in media planning by integrating new technologies, trends, and methodologies.
    • Provide strategic oversight for all media planning activities, ensuring alignment with broader agency goals and client expectations.
  2. Team Leadership & Development
    • Manage and mentor a team of senior media planners, fostering a collaborative environment and driving professional development.
    • Set performance goals, conduct regular reviews, and provide feedback to team members to enhance performance and career growth.
    • Work closely with other departments (creative, strategy, account management) to ensure cohesive execution of integrated media strategies.
  3. Client & Stakeholder Engagement
    • Serve as the primary point of contact for key clients, building strong relationships and understanding their strategic needs and objectives.
    • Lead the creation and delivery of strategic presentations, reports, and recommendations to clients and internal stakeholders.
  4. Campaign Oversight & Optimisation
    • Oversee the execution of media plans, ensuring they are implemented effectively and deliver on key performance metrics.
    • Analyse campaign performance, identify areas for improvement, and implement strategies to optimize results.
  5. Market Research & Industry Leadership
    • Stay informed on market trends, consumer behaviors, and competitive landscape.
    • Represent the agency in industry forums, conferences, and other events.
  6. Continuous Improvement
    • Stay up to date on industry trends and advancements.
    • Lead and actively participate in team meetings and share ideas and feedback.
  7. Workplace Health & Safety
    • Ensure a safe work environment, whether working from home or in the office.
    • Follow and ensure team members follow company policies and procedures.

About You

  1. Qualifications
    • Bachelor's degree in marketing, advertising, media studies, or a related field. Master's degree or relevant certifications (e.g., media planning, strategic management) is preferred.
  2. Knowledge, Skills & Experience
    • Minimum of 10-15 years of experience in media planning and buying, with at least 5-7 years in a senior leadership role.
    • Strategic expertise: Proven ability to develop and execute high-level media strategies with a track record of driving significant results.
    • Leadership: Exceptional leadership and management skills, with experience in guiding and developing a team of media professionals.
    • Analytical acumen: Advanced analytical skills with the ability to interpret complex data and derive actionable insights.
    • Communication: Outstanding verbal and written communication skills, with the ability to present and influence at the highest levels.
    • Budget management: Expertise in managing large media budgets and optimizing resource allocation.
    • Visionary leader: Forward-thinking with a strong ability to anticipate industry trends and client needs. Innovative and creative in approach to media planning.
    • Client-centric: Dedicated to delivering exceptional client service and building long-term, strategic relationships.
    • Detail-oriented: Strong attention to detail with a focus on accuracy and quality in all aspects of media planning.
    • Collaborative: Excellent team player with the ability to work effectively across departments and with diverse stakeholders.
  3. Values
    • Proactivity. Humility. Agility. Daring.
  4. Development
    • Regular appraisals and 360 feedback is important.
    • So too is being able to check in with management whenever.

The Benefits

We offer a range of benefits to support your career growth and well-being, including:

  • Competitive salary
  • Individual professional development
  • Regular appraisals and 360 feedback
  • Hybrid working
  • Client-sponsored benefits
  • Progressive parental leave policies
  • Floating leave
  • Pet-friendly environment

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