Product Launch Specialist
2 weeks ago
As a Product Marketing Manager, you'll be responsible for developing and implementing effective go-to-market strategies to launch and drive adoption of our critical products.
About the Role- You will shape messaging and positioning to differentiate our products in the market, lead new product launches and integrations, and develop adoption campaigns that resonate with customers.
- You will also equip field teams with enablement they need to drive platform-wide impact.
In this role, you'll:
- Develop compelling narratives and strategic insights to position our residential software apps as industry leaders.
- Drive awareness, engagement, and adoption of our existing portfolio of residential software products through targeted marketing efforts.
- Collaborate with cross-functional teams to launch product-led GTM initiatives for new product releases, ensuring compelling positioning and marketing strategies support these.
- Represent the voice of the customer by deeply understanding their needs, use cases, and pain points.
We are a global industry leader in real estate software, dedicated to creating a work environment that inspires and empowers our employees. Our commitment to client success, employee growth, and diversity sets us apart from others in the industry.
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