Media Planning Strategist for Sports and Entertainment

1 week ago

Sydney, New South Wales, Australia GroupM Full time

We are seeking a highly skilled Media Planning Strategist to join our team at GroupM, working closely with Foxtel Group, a leading sports and entertainment business. The ideal candidate will have a strong understanding of media planning principles, experience in delivering complex campaigns, and a keen interest in marketing science.

Role Overview

The successful candidate will be responsible for building strong relationships with media lead clients, developing future-fit campaigns, and delivering planning responses to briefs. This role requires a deep understanding of the media landscape, including changes to new capabilities and platform data.

You will work closely with internal product teams, including GroupM proprietary product and service teams, to ensure you understand the relevance of their offerings to the clients. Additionally, you will engage with media partners to stay ahead of changes to the landscape and new opportunities.

Key Responsibilities
  • Develop and deliver market-leading campaigns for Foxtel Group brands.
  • Interrogate briefs, understanding both business and communications objectives.
  • Work with the strategy team to create actionable comms tasks.
  • Use client and/or platform data to uncover insights to inform planning.
  • Apply relevant marketing science and media planning principles.
  • Address comms tasks with the relevant roles of media and channel selection.
  • Explore tactics within each channel that unlock objectives.
  • Evaluate all work to ensure it is measurable back to brand and business outcomes.
  • Collaborate with the agency village to deliver integrated campaigns across paid, owned, earned, and shared touchpoints.
Requirements
  • Robust media planning/buying knowledge and skills with ability to utilise agency and industry tools to support planning recommendation.
  • A basic understanding of the role media plays in the broader marketing plan and its impact on other areas of the business.
  • A keen interest in relevant marketing science literature and its application to media planning.
  • Well-versed in the application of data into planning responses.
  • An understanding of how brand and performance media can work together to deliver overall objectives.
  • A drive to find innovative and disruptive solutions to creatively solve client challenges.
  • Experience in delivering complex media campaigns with multiple stakeholders.
What We Offer

As a valued member of our team, you can expect a competitive salary package, including 20 days holiday increasing with service to a maximum of 25 days, with the option to purchase extra leave of up to 4 weeks per year. You will also receive a flexible working environment, paid parental leave, flexible public holidays, birthday leave, and early finishes during the summer months.

About Us

We are Mindshare, a media services company that accelerates Good Growth for our clients. Our company values of energy, empathy, and impact bind together our diverse global family of 10,000 people from every culture and with every specialist skill imaginable. At Mindshare, we believe in being open and supportive of our people and all their differences, helping them succeed and grow their careers.

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