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Chief Marketing Strategist
2 weeks ago
The Creative Director will support the Vice President of Creative in developing integrated marketing strategies and campaigns. They will oversee photo shoot logistics and production schedules to support marketing brand and overall business strategies.
This role involves collaboration with cross-functional teams, including senior managers of creative, marketing colleagues, social & digital marketing, e-commerce, and other agency partners. The Creative Director will ensure plans are briefed, creatively developed, presented, and delivered on time to meet go-live deadlines.
- Support the Vice President of Creative in developing and executing integrated marketing campaigns
- Work with agency partners to ensure production budgets are aligned with quarterly forecasts
- Assess photo shoot requirements, allocate budgets based on production needs, coordinate logistics, secure necessary resources, and oversee production from shot list creation to final asset delivery
- Work with project managers to ensure all assets are delivered to appropriate channel owners for timely dissemination
- Serve as a key contact for production side of agencies to facilitate the development of assets for integrated marketing plans and communicate plans and deliverables for timely delivery to media agencies
- Monitor fiscal budgets in partnership with Finance, Vice President of Creative, Vice President of Marketing and Media Director while managing monthly and quarterly financial tasks to provide monthly close forecasts, optimize spend, reallocate resources, and ensure budget adherence
- Develop and execute integrated marketing strategies
- Manage production budgets and timelines
- Coordinate photo shoot logistics and production schedules
- Ensure timely delivery of assets to media agencies
- Monitor fiscal budgets and optimize spend
- Bachelor of Arts Degree or Similar
- 8+ years of Marketing experience recommended
- Ability to demonstrate outstanding Marketing skills within the Consumer Goods and/or Fashion/Retail category preferred
- Experience in developing marketing/advertising campaigns, content development/management, promotions, partnerships, and brand programming preferred
- Strong analytical skills as well as communication and presentation skills required
- Superior project management skills and ability to manage multiple projects in a fast-paced, deadline-driven environment
- Must be a creative thinker, self-starter, problem solver and resourceful
- Must demonstrate passion, energy, and high integrity