Digital Customer Engagement Strategist

3 days ago

Yarra, Australia MECCA Brands Full time

**About the Role**

MECCA Brands is seeking a highly skilled Digital Customer Engagement Strategist to join our team on a 12-month fixed-term contract. As a key member of our Digital Customer Engagement team, you will play a critical role in developing and delivering customer-centric strategies that drive meaningful experiences across digital and in-store touchpoints.

**Key Responsibilities**

  • Develop and execute customer engagement strategies that leverage customer data to drive business growth and improve customer experience.
  • Collaborate with the Beauty Loop Marketing team to lead campaign optimization plans and drive strategies to address key objectives for the Beauty Loop loyalty program.
  • Oversee MECCA's lifecycle program, identifying gaps and opportunities to support the overall experience strategy while developing new customer moments in alignment with strategic business objectives.
  • Work closely with the Digital Customer Engagement, Loyalty, and Marketing Automation teams to plan, coordinate, and implement multi-channel campaigns driven by rich customer data in a fast-paced retail environment.

**Requirements**

  • Proven experience with marketing technology platforms and owned channels (email, app, onsite).
  • Strong planning skills and ability to turn insights into actionable strategies to achieve business goals.
  • Expertise in crafting personalized, customer-first campaigns and journeys across various channels, including email, push notifications, SMS, app experiences, and onsite interactions.
  • Proficient in developing marketing strategies and tactical plans that address strategic goals effectively.
  • Familiarity with marketing technology platforms (e.g., Salesforce, Oracle Marketing Cloud).
  • Experience in planning and analyzing optimization tests.
  • Proven ability to lead multiple workstreams in a dynamic, fast-paced environment.
  • Excellent project management and organizational skills, with a demonstrated ability to meet deadlines and handle competing priorities.
  • Exceptional attention to detail.
  • Skilled in stakeholder management, with a talent for influencing outcomes and fostering positive relationships.

**What We Offer**

  • Professional development programs and first-class digitized learning offering.
  • Health and well-being initiatives.
  • Reward and recognition programs.
  • Access to quarterly product allowance.
  • Up to 40% discount.

**About MECCA Brands**

MECCA Brands is a leading beauty retailer that is guided by our values of being solutions-focused, innovative, collaborative, and adaptable. We are committed to delivering a world-class customer experience and are seeking a talented individual to join our team.

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