Digital Marketing Campaign Specialist

7 days ago


Melbourne, Victoria, Australia Ayan Infotech Full time
Exciting 6-Month Contract Opportunity

Ayan Infotech is seeking a highly skilled Digital Campaign Analyst (Unica) to join their team in Melbourne, CBD. This contract will provide the opportunity to work in a large-scale enterprise IT environment with a highly experienced and competent global IT delivery team.

Key Responsibilities:
  • Design and deliver a program of communications including Marketing, Service, and Compliance campaigns using MarTech platforms such as HCL Unica.
  • Ensure efficient and effective customer contact through campaign execution, including channel-specific rules, key customer segmentation, and standard inclusion and exclusion requirements.
  • Build data flows for single communications or orchestration of customer journeys.
  • Work closely with the 1:1 Marketing and Execution Channel Teams to deliver end-to-end customer communications.
  • Be a key member of the Campaign Analytics team, supporting each other with peer reviews and knowledge sharing.
  • Develop strong ability to translate data insights into practical business recommendations and communicate with stakeholders.
  • Use SQL coding to query databases.
  • Ensure a high standard is applied in the design and development of campaigns, focusing on first-time Quality Assurance pass rate.
  • Understand the legal, regulatory, and policy requirements for usage of customer data, including customer opt-outs, consents, and preferences, and privacy considerations.
Requirements:
  • Experience in campaign tools (HCL Unica or similar).
  • Experience in executing Marketing and Compliance Campaigns.
  • Ability to effectively manage and communicate to all stakeholders (technical and non-technical).
  • Some knowledge of tools and techniques for analysis, data manipulation, and presentation (e.g. SQL, Excel).
  • Some understanding of Data warehousing or databases (e.g. Teradata, Oracle).
  • Analytical and inquisitive mindset to continuously uncover campaign optimisation opportunities.
  • Strong ability to translate data insights into practical business recommendations.
  • Problem-solving capabilities.


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