Digital Marketing Campaign Specialist
7 days ago
Ayan Infotech is seeking a highly skilled Digital Campaign Analyst (Unica) to join their team in Melbourne, CBD. This contract will provide the opportunity to work in a large-scale enterprise IT environment with a highly experienced and competent global IT delivery team.
Key Responsibilities:- Design and deliver a program of communications including Marketing, Service, and Compliance campaigns using MarTech platforms such as HCL Unica.
- Ensure efficient and effective customer contact through campaign execution, including channel-specific rules, key customer segmentation, and standard inclusion and exclusion requirements.
- Build data flows for single communications or orchestration of customer journeys.
- Work closely with the 1:1 Marketing and Execution Channel Teams to deliver end-to-end customer communications.
- Be a key member of the Campaign Analytics team, supporting each other with peer reviews and knowledge sharing.
- Develop strong ability to translate data insights into practical business recommendations and communicate with stakeholders.
- Use SQL coding to query databases.
- Ensure a high standard is applied in the design and development of campaigns, focusing on first-time Quality Assurance pass rate.
- Understand the legal, regulatory, and policy requirements for usage of customer data, including customer opt-outs, consents, and preferences, and privacy considerations.
- Experience in campaign tools (HCL Unica or similar).
- Experience in executing Marketing and Compliance Campaigns.
- Ability to effectively manage and communicate to all stakeholders (technical and non-technical).
- Some knowledge of tools and techniques for analysis, data manipulation, and presentation (e.g. SQL, Excel).
- Some understanding of Data warehousing or databases (e.g. Teradata, Oracle).
- Analytical and inquisitive mindset to continuously uncover campaign optimisation opportunities.
- Strong ability to translate data insights into practical business recommendations.
- Problem-solving capabilities.
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Digital Marketing Specialist
2 weeks ago
Melbourne, Victoria, Australia Just Digital People Full time{"title": "Digital Marketing Specialist", "content": "About the RoleJust Digital People is partnering with a leading digital agency in Melbourne to find their new Paid Search Coordinator.The agency is a specialist in performance marketing, with a focus on implementing campaigns for top-tier clients.As a Digital Marketing Specialist, you will be responsible...
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