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Digital Marketing Campaign Manager
2 months ago
Paxus - Technology + Digital Talent is seeking a highly skilled Activation Manager to lead and optimize digital marketing campaigns across search, social, and display channels.
Key Responsibilities- Campaign Execution: Develop, launch, and manage high-impact performance marketing campaigns on platforms such as Google Search, Display, Video, Bing Ads, Facebook, Instagram, LinkedIn, TikTok, Snapchat, and X.
- Strategic Planning: Create and implement strategic marketing plans that align with client goals and budgets, covering PPC, social media advertising, and display advertising.
- Client Relations: Serve as the primary contact for clients, understanding their business objectives and key performance indicators (KPIs).
- Performance Monitoring: Track and analyze campaign performance using analytical tools such as Google Analytics and Facebook Business Manager.
- Team Leadership: Supervise and guide a team of digital marketers and media buyers to ensure alignment with campaign objectives and high-quality execution.
- Budget Management: Oversee and allocate campaign budgets effectively to maximize performance and ROI.
- Client Retention: Ensure client KPIs are met across all channels and foster client retention by achieving performance targets.
- Business Development: Contribute to business growth through research, proposal development, and pitch presentations.
- Experience: Minimum of 3 years in digital marketing with a focus on performance channels.
- Expertise: Extensive knowledge of paid search and social media advertising.
- Analytical Skills: Proficient in using data analysis tools for tracking and improving campaign performance.
- Budget Management: Proven track record of effective budget management and optimization.
- Project Management: Strong capabilities in planning, executing, and monitoring multiple campaigns.
- Communication: Excellent skills for presenting campaign insights and strategies clearly.
