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Digital Marketing Expert

2 weeks ago

Melbourne, Victoria, Australia beBeeDigitalMarketing Full time $60,000 - $80,000
Job Overview

We are seeking a driven digital marketing expert to join our team in a broad and challenging role offering great opportunities for growth and development.

The successful candidate will be responsible for driving and executing digital marketing strategies in line with the wider marketing strategies for our brands.

  • Support the implementation of best-practice digital marketing strategies and roadmaps under the guidance of the Group Digital Marketing Manager
  • Schedule, launch, and monitor digital campaigns in paid platforms via Agency Partner with the potential to transition activity in-house
  • Work hands-on in the set-up and daily management of Google Ads campaigns ensuring objectives, conversion goals, creative/terms, and budgets are continually optimised
  • Execute paid social media strategies through Facebook Business Manager to drive cost-effective sales, grow social audiences, and increase customer engagement - ultimately building brand awareness and market share
  • Monitor the affiliate network on our independent platform utilising best-practice strategies
  • Collaborate with Brand Marketing, CRM, and eCommerce teams to develop content calendars and creative that support SEO and digital marketing performance
  • Assist in compiling digital performance reports and analysing customer data, audience segments, and competitor activity to inform optimisation strategies
  • Collaborate with the Brand Marketing teams on the development of organic social media strategies and consult on best practice activity and community engagement
  • Regularly test and learn from digital campaigns to maximise awareness, traffic, and conversions
  • Stay up-to-date with digital marketing trends and assist the Group Digital Marketing Manager in identifying potential optimisation opportunities
  • Maintain and update campaign creative assets across channels aligned with the Marketing and Trade Calendars
  • Support in briefing content or asset requirements to the creative and marketing teams
Key Requirements:
  • Bachelor's Degree in Marketing, Business, or relevant tertiary qualification
  • Minimum of 2 years' experience in a hands-on digital marketing role preferably in a retail or agency environment
  • Ideally worked for an ecommerce brand or a brand with a digital focus
  • Good understanding of key digital marketing channels including paid search, paid social, affiliates, SEO, and CRM
  • Comfortability in working with data to support campaign performance analysis and identify areas for improvement
  • An analytical and growth mindset with strong attention to detail and a developing sense of commercial awareness
  • Excellent written and verbal communication skills
  • Ability to manage multiple tasks, meet deadlines, and adapt to shifting priorities
  • Confidence in using digital tools with a willingness and aptitude to learn new technology
  • Basic to intermediate understanding of web analytics tools such as Google Analytics with the ability to interpret key metrics and trends
  • Proficiency in MS Office particularly Excel for organising campaign data and supporting reporting tasks
  • Ability to work well under pressure and be flexible
  • High levels of autonomy with the ability to work collaboratively within a team
  • Ability to build positive working relationships with internal teams agency partners and external vendors
About Us

Our family-driven culture is built on our belief in authenticity passion and always striving to ensure every interaction we have builds a truly personable relationship and delivers an experience that is beyond expected.