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CRM & Loyalty Strategist

2 months ago

Moorabbin Airport, Australia BRAND DIRECT MARKETING Full time
About Arc'teryx

Arc'teryx is a leading outdoor apparel brand that values precision, quality, and innovation. Our in-house manufacturing and design centers enable us to create timeless products that deliver exceptional performance in extreme conditions.

We're expanding our presence in Australia and New Zealand, and we're seeking a CRM and Loyalty Manager to develop a loyalty strategy that fosters customer lifetime value and drives retention.

About the Opportunity
    • Develop a comprehensive loyalty program to increase customer retention and satisfaction.
    • Create a full-year calendar for loyalty initiatives and execute direct marketing strategies to drive revenue and enhance the customer experience.
    • Collaborate with operations, e-commerce, and marketing teams to deliver exceptional post-purchase experiences.
    • Analyze consumer behavior, interests, and CLV to build actionable segments and inform marketing decisions.
    • Monitor ratings and reviews, and work with the Customer Support team to turn detractors into influencers.
    • Establish strong relationships with retail teams and CX teams to ensure seamless execution of loyalty programs.
    • Prepare weekly, monthly, and seasonal reports to inform business decisions and drive growth.
About You:
    • 3+ years of experience in retail e-commerce, CRM/loyalty management, and direct marketing.
    • Experience managing a direct report and leading cross-functional teams.
    • Knowledge of e-commerce platforms, web sales, direct marketing techniques, and order fulfillment strategies.
    • Clear understanding of the consumer's behavior in an omnichannel environment.
    • Experience building, managing, and reporting on customer lifetime value.
    • Intermediate Excel skills and ability to manipulate data sets.
    • Experience working with various data sources and manipulating data for templates.
    • Experience with e-commerce platforms like Shopify and Magento, with a preference for Klaviyo.
    • Ability to execute lead generation campaigns and support lead nurturing.
    • Understanding of the importance of e-commerce as a single channel and its interaction with the wider retailing environment.
    • Ability to demonstrate an understanding of consumer behavior, media consumption, and shopping habits.
    • Ability to combine reports and information to provide insights into consumer behavior.
    • Outdoor sports enthusiast with a passion for product.
    • Excellent communication and relationship-building skills.
    • Ability to set clear objectives, plan activities, and adapt to changing circumstances.
    • Keen to stay up-to-date with industry trends, platforms, and tools.
Our Benefits:
    • Competitive salary, bonus, and superannuation.
    • Amer Sports ANZ is a certified Great Place to Work.
    • Free product and generous allowances for outdoor adventures.
    • Flexible working environment with additional school holiday flexibility.
    • State-of-the-art 6-star energy-efficient facility with a focus on environmental and social strategies.
    • Support for career development, wellbeing, and personal growth.
    • Regular staff activity days, including camping, snow trips, and fun runs.
    • Company-supported volunteering program.
Equal Opportunity

Arc'teryx is committed to creating an inclusive workplace where voices are heard, people are seen, and values are respected. We care about the uniqueness of our applicants, employees, and guests, and we do so in a safe space fueled by curiosity and acceptance.

We believe inclusion helps us create a healthier, happier workplace, drive creativity and innovation, and reflect the communities where we operate.

All applicants, employees, and guests can expect equality of opportunity and fair treatment in alignment with our values.

We believe that the mountains transform us, that how we adventure matters, and that there's always a better way. Join us in creating positive change in ourselves, our communities, and the world.