Lead Writer and Content Manager
2 days ago
We offer a range of benefits to support your career growth and overall well-being.
Some of the benefits include:
- A vibrant, relaxed, yet professional culture.
- Holistic wellbeing programs offering 24/7 support, including medical, mental health, and financial wellbeing services to enable our workforce to thrive at home and work.
- Generous Paid Parental Leave: we celebrate our growing Lendi Group family with 18-26 weeks leave for primary carers and up to 4 weeks for secondary carers.
- An additional week's Loyalty Leave each year after reaching 3 years of service.
- Wellness initiatives with a strong focus on psychological safety.
- Social groups such as our industry-leading Women in Technology group.
About the Role:
This highly cross-functional role involves working closely with various stakeholders, including Brand, Journeys, Creative, Product, Design, and Distribution, to develop pages, journeys, and features that are on-brand, engaging, and informed by data.
You'll be responsible for leading an onshore and offshore team, partnering with agency and internal stakeholders, and leveraging AI/LLMs to scale content creation in a strategic and responsible way.
Key Responsibilities Include:
- Developing and driving the content strategy across both brands, focusing on quality, consistency, and brand alignment.
- Serving as an ambassador for the company's CVP and content framework, ensuring alignment with overall business goals.
- Leading an onshore and offshore team, partnering with agency and internal stakeholders, and leveraging AI/LLMs to scale content creation in a strategic and responsible way.
Required Skills and Qualifications:
- 8 years of experience in content strategy and execution and advertising copywriting.
- Proven track record of developing and executing successful content strategies across multiple channels.
- Solid understanding of SEO fundamentals (keyword research, on-page optimization) with the ability to partner effectively with an in-house SEO Manager.
- Exceptional writing and editing skills, with the ability to create compelling content that drives engagement and conversion.
- Experience leading and managing a team of content writers, with strong leadership and mentorship abilities.
- Comfort and expertise in using AI/LLMs to scale content creation while preserving brand authenticity.
- Excellent project management skills, with the ability to manage multiple priorities and meet deadlines.
- Strong analytical skills and the ability to use data to drive decision-making and strategy refinement.
- Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
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