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Senior Marketing Strategist

2 months ago

Brisbane, Queensland, Australia Six Degrees Executive Full time

Our client is dedicated to crafting exceptional travel and lifestyle experiences for a diverse clientele across Australia and New Zealand. They excel in showcasing premier destinations in these regions while providing unmatched travel solutions tailored to various preferences. As they continue to grow rapidly, the focus is on enhancing customer satisfaction and expanding their network through innovative and customer-focused strategies.

The position of Senior Brand & Marketing Manager is crucial in harnessing customer and market insights to drive ongoing growth, engagement, and loyalty for the brand. This role emphasizes the importance of storytelling and the strategic role of branding in achieving business success.

In this capacity, you will be instrumental in defining and implementing the content strategy, leading a nimble yet dynamic team, and fostering brand loyalty. Your responsibilities will include creating innovative content that resonates with the target audience, enhancing team capabilities, and ensuring the brand remains a leader in the travel sector. This is a unique opportunity to reshape the brand's market approach through a comprehensive marketing strategy, necessitating prior experience in developing and executing brand campaigns across multiple channels.

Key Responsibilities of the Senior Brand & Marketing Manager include:

  • Content Strategy & Production: Formulate and implement a detailed content strategy that aligns with the brand's vision and business objectives. Supervise the creation of high-quality content across various platforms, including digital, social media, email, and print.
  • Team Leadership: Guide and nurture a talented marketing team. Promote a collaborative atmosphere that encourages creativity and professional development. Enhance the team's skills to boost performance and productivity.
  • Brand Loyalty: Initiate efforts to fortify brand loyalty and improve customer retention. Leverage data-driven insights to craft personalized experiences and engage meaningfully with the audience.
  • Market Analysis: Conduct comprehensive market research and competitor analysis to identify trends and opportunities. Utilize this information to adapt strategies and maintain a competitive advantage.
  • Campaign Management: Design and implement integrated marketing campaigns that enhance brand visibility and customer acquisition. Evaluate campaign performance and refine strategies for optimal results.
  • Collaboration: Collaborate closely with various departments, including sales, development, and customer service, to ensure alignment and support for brand initiatives.

Reporting directly to the CEO and being part of the Executive Leadership Team, this role will oversee a national team. Candidates should possess prior experience in personnel management and have a passion for motivating and inspiring others. The company culture is characterized by high performance and a fast-paced environment, making it essential for candidates to have experience in similar settings. The ideal candidate will be energetic, dedicated, and thrive in a dynamic atmosphere.

In addition to a modern office environment, the company offers hybrid working arrangements, allowing for a balance between in-office and remote work. Given the nature of the business, frequent travel may be expected.

Six Degrees Executive recognizes the Traditional Custodians of the lands on which we operate. We are committed to promoting diversity, inclusion, and accessibility in all our endeavors.