Digital Search Leader

2 weeks ago

Sydney, New South Wales, Australia beBeeSEOManager Full time $100,000 - $140,000
Key Job Responsibilities:

The SEO Manager role is a key position within the digital team, leading the global organic search strategy for a major travel brand. The ideal candidate will work closely with cross-functional teams to elevate visibility, grow reach, and ensure alignment with target audiences.

Main Objectives:
  • Leverage Expertise:
    • Develop and implement a robust SEO roadmap aligned with brand goals, content strategies, and commercial objectives
    • Evaluate new content for keyword optimisation, intent, and structure to enhance user experience
    • Analyse regular audits and research to identify short and long-term keyword opportunities
    • Collaborate with the SEO agency on core KPIs, performance monitoring, and ongoing optimisation
  • Enhance Performance:
    • Improve site structure, metadata, and page performance to boost search engine rankings
    • Work with developers to resolve technical issues and roll out enhancements
    • Partner with merchandisers and content teams to optimise every new page, post, and campaign
  • Monitor Progress:
    • Track traffic, rankings, click-throughs, and conversions to measure SEO effectiveness
    • Build dashboards and reports to share insights and track performance
    • Proactively flag SEO issues before they impact performance
  • Culture of Excellence:
    • Incorporate SEO best practices into broader campaign planning and content development
    • Advocate for SEO expertise across the organisation
    • Educate and influence teams to adopt a search-first mindset
  • Stay Ahead:
    • Stay up-to-date with search trends, Google algorithm updates, and evolving user behaviours
    • Explore AI tools and generative search to enhance workflows and content discovery
    • Test and scale new SEO tactics to maintain competitiveness
    • Contribute to building a search-first culture across global teams

Key Performance Indicators:

  • Increased visibility and rankings across priority destinations, themes, and search terms
  • Growth in high-intent organic traffic that drives bookings
  • A clearly documented and scalable SEO strategy adopted across regions
  • Seamless collaboration between SEO, content, tech, and brand
  • SEO becomes an integral part of how we plan, create, and optimise content

Requirements:

  • Minimum 3-5 years' experience in hands-on SEO, preferably in a global or multi-market setting
  • Strong technical and on-page SEO skills
  • Ability to work closely with developers and UX teams
  • Data analysis skills, including experience using tools like GA4, SEMrush/Ahrefs, and Screaming Frog
  • A proactive approach to working in cross-functional teams
  • A passion for digital innovation, travel, and creating engaging content

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