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Digital Media Strategist

2 months ago


Brisbane, Queensland, Australia Entain Full time
{"title": "Digital Media Manager", "description": "About the Role

We are seeking a highly skilled Digital Media Manager to join our team at Entain. As a key member of our Digital & Media department, you will be responsible for leading media strategy and planning for the Neds brand.

As a Digital Media Manager, you will be the key point of contact for various teams, including Brand, Agency, Media, and Analytics. You will manage media activity, scheduling, finances, and campaign development, ensuring that our sponsorships, media buys, and data/technology access are of the highest market standard.

This role focuses on driving a customer-centric approach by developing and executing strategies that cater to a deep understanding of our target customer segments, including the media they engage with.

Key Responsibilities
  • Deliver cohesive, holistic annual and campaign plans for Neds and work with channel leads on specific buying strategies for Screens, Sponsorship, and Performance.
  • Work with channel leads to deliver regular reporting and insight from media channels, including brand studies, partnership tracking, and performance updates.
  • Leverage our existing MMM, Brand Tracking, and Analytics to build a cohesive full funnel model for performance in media and ensure accountability at all levels.
  • Be responsible for the correct rollout and instruction of creative to ensure full compliance at all times with Responsible Gambling and other related state and national regulations.
  • Leverage our partnerships with media owners and platforms to bring best-in-class thinking on media and creative to the wider business.
Requirements
  • 4+ years of experience in media planning and/or buying roles at an agency or in-house brand team.
  • Clear proficiency and passion for Digital Media and marketing, including the use of analytics and buying platforms to generate insights and drive optimisation.
  • Experience in media finance processing, including invoices, accruals, and reconciliation.
About Entain

At Entain, we're on a mission to revolutionise the world of sports and gaming venue entertainment. We're the home of Australia and New Zealand's best gaming and tech talent, with a passion for pushing boundaries and creating unforgettable experiences.

We have a host of leading brands under the Entain umbrella, including Ladbrokes Australia and Neds, where together we provide thrilling avenues for sports enthusiasts and racing aficionados alike. Through Entain Venues, our venue partners offer non-stop entertainment through our line-up of brands from the Australian Poker League and SportsPick to the challenges of InnQUIZitive and many more.

We're also proud to support racing and sport in New Zealand through our 25-year strategic partnership with TAB NZ. The TAB brand in New Zealand connects enthusiasts to the heart of the action, whether it's horse racing, greyhounds, or a variety of thrilling sports.

As a global employer, Entain is committed to providing a safe, fun, and inclusive culture where our people feel like they truly belong. We are a multicultural business that values, celebrates, and respects individual differences, so whatever your sexuality, gender, gender identity, ability, age, race, religion, or belief, you will have a voice here, and the space to do your best work.

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