Digital Marketing Specialist

7 days ago

Melbourne, Victoria, Australia beBeeMarketing Full time $90,000 - $115,000

Job Summary:

We are seeking a performance-driven and creative marketer to lead demand generation initiatives for our continued growth in the SME segment.

This role is ideal for a digital-first marketer with a strong background in B2B SaaS and deep expertise in community engagement, content repurposing, and paid media.

As a key contributor to our global demand generation team, you will design and execute high-impact campaigns that connect with small and medium enterprise buyers where they already learn and engage.

  • Community Engagement: Monitor and contribute to discussions on LinkedIn, Reddit, G2, and other online communities; share content, answer questions, spark engagement.
  • Content Creation & Localisation: Create new content with relevance to SME buyers; adapt global content (blogs, videos, carousels) to APAC context.
  • Go-to-Market Strategy Execution: Collaborate with product marketing to develop and execute go-to-market strategies tailored to the SME segment.
  • SEO & Content Strategy Alignment: Collaborate with our global marketing team on content strategies and create regional content that supports organic growth and aligns with keyword strategies.
  • Paid Campaigns: Execute digital ads and campaigns aimed at SMEs.
  • Analytics & Reporting: Track UTMs, attribution, conversion rates, and performance metrics; share insights with our global demand team.
  • Review Platform Management: Oversee our presence on G2 and other review platforms; drive review collection to maintain strong ratings.
  • Competitive Intelligence: Monitor competitor activities and positioning in the SME space.
  • Sales Collaboration: Work regularly with our APAC sales and business development team for lead transfer, qualification, and feedback to refine outreach and messaging.
  • Customer Journey Optimization: Map and optimize the SME customer journey from awareness to conversion.
  • Persona Development: Refine and maintain detailed buyer personas for SME decision-makers.

About Us:

We're a high-growth global organization with operations in North America, Europe, and Australia. We believe in equity and diversity, and we support and empower everyone, no matter your ethnicity, religion, age, gender, sexual orientation, identity, or disability.

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