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Marketing Technology Manager
2 months ago
At TPG Telecom Group, we're on a mission to build meaningful relationships and support vibrant, connected communities. As a Marketing Technology Manager, you'll play a pivotal role in shaping our marketing technology roadmap and driving the delivery of impactful initiatives to enhance audience insights and marketing effectiveness.
Key Responsibilities:
- Develop and execute strategies to optimize our Audience & Measurement capabilities, considering factors such as platform best practices, emerging market trends, channel effectiveness, and key business KPIs.
- Leverage your deep knowledge of Marketing technology tools, platforms, and systems to recommend and implement solutions that enhance marketing capabilities and drive efficiencies.
- Design and support implementation of data collection strategies, across both website and app analytics, to enhance our Audience & Measurement capabilities.
- Define and segment target audiences for paid advertising based on key data points.
- Manage and develop the integration of marketing data from various sources, such as CRM systems, customer data platforms, marketing automation platforms, and analytics tools.
- Collaborate effectively with cross-functional teams, including marketing and digital to align marketing technology initiatives with business goals.
- Develop and implement data governance practices to ensure data accuracy, consistency, and compliance with privacy regulations.
About You:
- Minimum Bachelor's or master's degree in marketing, Computer Science, Engineering, or Artificial Intelligence, or related field.
- A highly technical, hands-on, motivated, and collaborative individual with exceptional communication skills and proven experience working with diverse teams of technical architects, business users, and IT teams.
- Strong knowledge of marketing and advertising technology landscape, including DSPs, Ad servers, Digital Analytics & tools, Tag Management, Customer data platforms, and Content management systems.
- Experience with Google Marketing Platform suite, GCP, BigQuery, Looker Studio, Tealium, and Segment is highly regarded.
- Proficient in data management and integration, with experience in data governance and privacy regulations.
- Proven ability to manage complex projects from inception to completion, ensuring adherence to deadlines and budgets through skilled project planning, resource allocation, risk mitigation, and stakeholder management.
- Possesses a strong understanding of measurement frameworks, including attribution modeling, incrementality studies, and A/B testing, to effectively measure campaign performance and optimization strategies.
What We Offer:
- Flexible hybrid way of working (from home and office)
- 'Stay Connected Mobile' – Access to a free mobile plan
- 'Stay Connected NBN' – Access to a free NBN 100 plan
- 'Your Leave' - an additional 4 days of leave to be used whenever you like - every year
- Access to TPG Learning Hub platform and internal development opportunities
- Access to Corporate Partner Discounts
Join Our Team:
We're a 2023 CircleBack Initiative Employer – we commit to respond to every applicant.
Our Talent Acquisition Team and Hiring Managers kindly request no unsolicited resumes or approaches from Recruitment Agencies. TPG Telecom is not responsible for any fees related to unsolicited resumes.
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