Campaign Manager
2 weeks ago
This role sits in the Corporate Affairs team in the CCA Group, which is accountable for consumer communications, including Moneysmart, corporate reporting, events and communications, and CCA's strategy.
From 2025, ASIC's Moneysmart program, which was accessed by more than 11 million Australians last year, will start delivering a new ongoing program to ensure Australians have easy access to independent, reliable information on superannuation and retirement through new consumer education campaigns, content and tools.
The role
As a Campaign Manager you will be accountable for:
1. Developing and delivering advertising campaigns ensuring compliance with the relevant guidelines.
2. Developing and supporting communication strategies that align with research insights.
3. Briefing agencies (creative, research, media buying) and driving outcomes.
4. Overseeing the development of media plans and schedules, ensuring alignment with consumer education campaign objectives.
5. Management of paid media campaigns, including benchmarking, tracking and evaluation.
6. Preparing key campaign documentation, including briefs, submissions, and progress reports.
7. Supervising the execution, monitoring and measurement of marketing campaigns and their success.
About you
1. Bachelor's degree in communication, marketing or related fields.
2. Strong problem-solving skills.
3. Exceptional communication and project management skills.
4. Ability to manage several marketing campaigns simultaneously.
5. A good understanding of current marketing trends.
6. A thorough understanding of the Australian Government advertising process is preferred (but not essential).
7. Demonstrated experience in managing and implementing large scale advertising campaigns.
8. Experience in briefing and managing research, creative, public relations and media buying agencies.
9. Experience in Government communications.
About ASIC
ASIC's remit is one of the broadest of regulators across the world. ASIC regulates corporations, markets, financial services and consumer credit and monitors and promotes market integrity and consumer protection in the Australian financial system. Through our enforcement work, we hold to account those who contravene the law, working to achieve strong outcomes that address the greatest consumer and investor harms. Through Moneysmart, we aim to improve the skills and knowledge of Australians and provide information and tools to help them in their decision making. A future with ASIC means that your work will contribute to achieving ASIC's vision for a fair, strong, and efficient financial system for all Australians.
ASIC is committed to a providing a diverse and inclusive workplace where the very best talent in Australia chooses to work. Indigenous Australians are encouraged to apply as well as applicants from all backgrounds and with different abilities.
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