Digital Content Lead

5 days ago

Sydney, New South Wales, Australia beBeeEditor Full time $100,000 - $120,000

Job Opportunity: Digital Content Strategist

We are seeking a skilled Digital Editor to join our team on a 12-month parental leave cover. This is a lead content role driving the omnichannel success of Homes to Love across all digital platforms, including site, social, and EDM, with a strong focus on commerce content.

The Digital Editor will oversee the day-to-day digital content operations of several brands within the Homes vertical, managing a team of content creators and driving an omnichannel workflow to protect and grow audiences, traffic, engagement, and brand authority in line with KPIs.

Key Responsibilities:
  1. Data-Driven Content Planning: Use data and audience insights to effectively plan content strategy across site and socials balancing both short and long-term objectives.
  2. Content Creation and Editing: Create and edit clean, on-brand, and highly engaging content across all digital platforms and content pillars to meet audience and revenue targets.
  3. SEO Optimization: Use SEO insights and tools to optimize existing content and convert to shoppable content where possible.
  4. Commercial Content Ideation: Ideate and execute commercial content opportunities with the guidance of the DME and Brand Manager.
  5. Digital Output Management: Ensure all digital, social, shopping, and newsletter outputs are met for the brand.
  6. Performance Analysis: Analyse and report on performance across all channels and adjust approach as required.
Requirements:
  1. Editing Experience: At least 3 years' editing experience in digital media, preferably in women's lifestyle.
  2. Content Management Systems: Experience with content management systems, photo editing, and analytic tools.
  3. Communication Skills: Strong written and verbal communication skills.
  4. Content Strategy Development: Experience in content management and the development of content strategies.
  5. Content Ideation: Strong content ideation skills.
  6. Commercial Awareness: Basic understanding of commercial drivers for websites and digital sales processes.
  7. Leadership Experience: Experience as a team or people leader.

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