Brand Marketing Manager

4 weeks ago

Central Coast Council, Australia Sanitarium Health And Wellbeing Company Full time
Job Title: Brand Manager

Join Sanitarium Health And Wellbeing Company as a Brand Manager and drive revenue, profit, brand awareness, and growth in the Sanitarium International portfolio.

About the Role

This is a hybrid role based in Berkeley Vale, NSW, where you will develop and execute key activations and marketing initiatives to support the wider International Team achieve financial targets.

Key Responsibilities
  1. Develop and execute marketing initiatives for assigned Brands to assist in achieving financial objectives for the relevant portfolio across the International markets.
  2. Liaise with local distributors and marketing agencies in key markets for localised strategies and campaigns, including sampling and retailer initiatives and go-to market NPD launches.
  3. Investigate and recommend the appropriate communication and media plans across all current and emerging media channels, to deliver on key market share and brand health measures.
  4. Project Management – delivered on time and profit targets to budget in line with Business plans and objectives.
  5. Maximise and manage allocation to marketing budget, by approved spend allocation.
  6. The continual review and tracking of strategy and total financial/operating budget performance in line with brand plans and target.
  7. Oversight, planning and approval of digital activity, including websites and social media.
  8. Design and delivery of key trade shows, Point of Sale materials, GWP, and assets for relevant Sanitarium brands.
  9. Management and execution of international specific packaging projects.
  10. Analysis and implementation of research projects with internal teams to support marketing campaigns and strategy.
Requirements
  • Tertiary qualification in Marketing, Commerce, or equivalent.
  • 6 years' experience working across brand marketing.
  • Have a track record of building strong / lasting relationships with customers & internal teams.
  • Demonstrate a high level of communication and organisation skills and the ability to meet deadlines.
  • Demonstrated ability to operate autonomously, adapt to the given situation, and be comfortable to operate in new environments.
  • Proven success across campaign execution and management, including evaluation of ROI.
  • Experience with bringing new products to market, including cross-functional project team involvement.
  • Understanding of key grocery retail dynamics.
  • Experience with managing consumer research projects both qualitative and quantitative.
  • Proven track record of taking research results and influencing brand strategy.
How to Apply

Please submit your resume and cover letter addressing your suitability using the apply link.

The selection process will involve interviews, personality testing, a case study, reference, and background checks.

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