Director of Growth Strategy

1 week ago


Melbourne, Victoria, Australia beBeeGrowth Full time $100,000 - $150,000
Job Overview

We're on a mission to empower schools worldwide to deliver impactful wellbeing programs, providing leaders with real-time insights into student performance and lesson outcomes.

The Role

This is an exceptional opportunity for our first Marketing Director to lead the vision, build the team, and scale global growth through innovative strategies and partnerships.

Key Responsibilities
  • Pipeline management: Collaborate with sales leadership to achieve marketing-sourced pipeline targets.
  • Outbound growth: Develop and execute multi-channel campaigns to engage key decision-makers at scale.
  • Campaign optimization: Manage paid acquisition across Google, Meta, LinkedIn; refine creative, targeting, and spend for maximum ROI.
  • Nurture journeys: Design high-converting email sequences with compelling copy and automation.
  • Conversion rate optimisation: Oversee landing page and website CRO initiatives to maximise conversions.
  • Data-driven strategy: Track CAC, LTV, channel performance, and attribution to inform decision-making.
  • Collaboration: Partner with sales on lead scoring, segmentation, and GTM alignment to drive deal velocity.
  • Brand strategy: Lead Wellio's brand and content approach to boost awareness, credibility, and pipeline generation.


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