Strategic Digital Performance Leader

2 weeks ago

Australia beBeeDigitalPerformance Full time $90,000 - $120,000
Job Title: Digital Performance Manager

Overview

 As a digital performance manager, you will play a vital role in overseeing digital performance activities across key brands and products. Your responsibilities will include being a conduit between brand, creative, and analytics teams to deliver continuous performance across all digital channels.

 You will combine your knowledge of digital platforms with business principles to direct creative that resonates with customers and meets brand guidelines. Ensuring digital investments deliver against key metrics including CPL/CPA targets, lead volumes, and achieving revenue and profit goals is also a key aspect of the role.

Key Responsibilities

  • Developing and implementing a digital performance strategy to drive growth and revenue
  • Collaborating with cross-functional teams to ensure seamless execution of marketing initiatives
  • Analyzing campaign data to optimize performance and improve return on investment
  • Managing budgets and ensuring value in marketing expenditure
  • Developing project roadmaps, reporting, and creative testing plans

Requirements

 To achieve success, you will need 3+ years' experience in digital marketing and 2+ years in a comparable leadership role. You should have tertiary level qualifications in a relevant marketing or business discipline and be proficient with performance marketing best practices. Google Ads, Facebook, and Microsoft Ads certifications are desirable.

 You will also need extensive digital marketing experience combined with a broad range of channel experience in digital marketing in service-based companies, preferably in financial services. Proven negotiation and relationship development experience and the ability to manage stakeholders are also essential.

 Strong analytical skills and the ability to relate results to business objectives are crucial for this role. Experience in managing a multi-brand and multi-product digital marketing strategy, as well as JIRA or similar project/task management software, are highly valued.

 What We Offer

 We offer a competitive salary and benefits package, as well as opportunities for professional growth and development. If you are a motivated and experienced digital marketing professional looking for a new challenge, please submit your application.

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