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Visual Brand Director

2 weeks ago

Melbourne, Victoria, Australia beBeeCreative Full time $120,000 - $140,000
Brand Visionary

We seek a visionary leader to oversee the evolution of our brand, maintaining its aesthetic and market trends. This role involves developing and executing creative campaign strategies that embody our values and educate customers on product benefits.

  • Concept and sign off on creative campaigns, ensuring clear objectives and strong visual storytelling.
  • Maintain and evolve Brand Guidelines to reflect our aesthetic and market trends.
  • Oversee website reskins and implement UX/UI updates to enhance digital experience.
  • Conduct international research to adapt brand campaigns to regional trends.
  • Innovate to optimize campaign spend and enhance creative efficiencies.
  • Spearhead the evolution of our visual identity across social media, ensuring brand consistency and innovation.
  • Develop and execute a long-term visual storytelling strategy for social media.
  • Use data and analytics to measure the effectiveness of social and campaign strategies.
  • Oversee production of campaign and eCommerce shoots, managing call sheets, schedules, talent casting, and image selection.
  • Conduct location scouting and attend all shoots to ensure brand vision execution.

Requirements:

  • Excellent verbal and written communication skills.
  • Knowledge of how to develop brand identities through multi-channel marketing.
  • Ability to interact with high-profile influencers and partners.
  • Professional business skills, such as negotiation, project management, and leadership.
  • A creative and strategic thinker.
  • Passion for health, fitness, and fashion.