Product Marketing Strategist

2 days ago

Melbourne, Victoria, Australia Stockland Full time

We are seeking a Product Marketing Strategist to join our Development Marketing team at Stockland.

In this role, you will develop and execute marketing strategies for Stockland's development product, including Display Villages, House & Land, and Townhomes, across Melbourne for our Masterplanned Development business.

You will ensure the effective promotion and positioning of these products to support the delivery of Stockland's vision and outcomes, actively maintaining enquiry and sales momentum.

About the Role

  • Support the delivery and execution of key product marketing activities to achieve state and community project goals against marketing targets.
  • Plan, execute, and manage strategies that align with key marketing initiatives, such as national and local campaigns, product release activities, customer communication planning, content development, online and offline channel management, brand/product positioning strategies, and digital marketing channel maintenance.
  • Collaborate with Marketing Specialists – Development to monitor and guide product marketing communication initiatives and effectiveness at a local level.
  • Develop strong working relationships with internal stakeholders and key builder partners to deliver on initiatives that leverage the Stockland brand, driving new enquiry and supporting sales targets and conversion for the business.
  • Evaluate all content consistency with Stockland's brand guidelines and messaging.
  • Analyse, interpret, and recommend data-driven insights on identified trends, customer needs and preferences, product gaps, design, and development of future products, and competitive analysis to enhance Stockland's development product across communities.

About You

  • Appropriate tertiary qualification.
  • Relevant experience in a marketing or product role.
  • Property industry background with another developer, home builder, or similar.
  • Experience in developing and executing successful marketing campaigns, including marketing planning, communication, and implementation.
  • Strong understanding of digital marketing tools and techniques.
  • Ability to manage multiple stakeholders, projects, and meet deadlines in a fast-paced environment.

Stockland Proposition

At Stockland, we are a community delivering outcomes that benefit the community at large. We work collaboratively and inclusively, building strong working relationships. Our portfolio is diverse, and so are the opportunities for professional and career development.

We recognize the importance of flexibility and work-life quality and offer over 80% of our employees informal or formal flexible work arrangements. Additionally, Stockland has a strong commitment to achieving the best outcomes through an inclusive and collaborative culture.

We offer competitive remuneration and benefits, including access to lifestyle, health, well-being, and financial services products.

The estimated annual salary for this role is $95,000 - $115,000 based on your experience and qualifications.

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