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Marketing Analytics Lead

2 weeks ago

Sydney, New South Wales, Australia beBeeAnalytics Full time $230,000 - $260,000
Job Title

We are seeking a Senior Marketing Analytics Manager to lead our marketing analytics and operations team.

  • Key Responsibilities:
  • Develop and implement comprehensive marketing attribution models and marketing mix modelling (MMM) to measure campaign effectiveness across all channels and touchpoints accurately.
  • Analyse marketing performance data to identify trends, optimise campaign efficiency, and provide actionable insights on what's driving results versus underperforming initiatives, with a focus on growth marketing and conversion optimisation.
  • Design and maintain marketing dashboards and reporting systems that provide real-time visibility into campaign performance, lead quality, revenue attribution, and customer lifecycle metrics.
  • Manage marketing operations infrastructure, including lead routing, campaign automation, and data hygiene processes within Salesforce and marketing automation platforms.
  • Conduct deep-dive analysis on marketing funnel performance and customer retention metrics to identify bottlenecks and opportunities for conversion rate and lifecycle optimisation.
Required Skills and Qualifications

To be successful in this role, you will need:

  • Bachelor's degree in Marketing, Business Analytics, Statistics, or related quantitative field.
  • Minimum 10 years of progressive experience in marketing analytics, operations, or related analytical roles.
  • Extensive experience in B2B marketing environments with understanding of complex sales cycles and multi-touch attribution challenges.
  • Proven experience building and managing high-performing and high-engagement teams.
  • Excellent communication and presentation skills with experience presenting to C-level executives and driving strategic decision-making through data-driven insights.
Benefits

This is an excellent opportunity to join a dynamic and growing organisation, offering a competitive salary package, including:

  • Competitive salary.
  • Opportunities for professional growth and development.
  • A collaborative and inclusive work environment.
  • A range of benefits and perks.