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Marketing Analytics Expert

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Sydney, New South Wales, Australia beBeePerformance Full time $140,000 - $200,000
Job Title: Performance Marketing Analytics Manager

The Performance Marketing Analytics Manager plays a pivotal role in driving performance marketing effectiveness by delivering actionable insights, creating an analytics technology strategy and roadmap, and bringing all capability in-house.

  • Management of 2x roles
  • Mentor and guide junior staff or team members.
  • Create an insights culture that informs the digital and customer marketing managers with crucial information for the success of campaigns
  • Creation of a performance driven mindset within the Digital & Customer Marketing team by understanding, reporting and tracking on business targets and team KPIs
  • Governing marketing analytics data to ensure it is an accurate representation of the insights generated.
  • In conjunction with Martech Manager, create an Analytics technology roadmap and manage the successful implementation
  • Automate and streamline reporting processes, bringing the capability in-house for efficiency and speed.
  • Lead the development, implementation, and management of marketing analytics frameworks and reporting dashboards.
  • Key stakeholders such as the Digital and Customer teams will create the pipeline of analytics requests for the Analytics team. It will be the Manager, Marketing Analytics role to provide support on prioritisation, efficiencies and the analytics framework to deliver.
  • Analyse marketing campaign data to assess effectiveness and identify opportunities for improvement.
  • Provide regular reports and presentations to senior leadership with insights and recommendations.
  • Collaborate with Digital, Customer and Brand marketing to align analytics with business goals.
  • Support budget planning and allocation decisions through data-driven insights
  • Deliver insights to marketing leadership team on campaign and channel performance
  • Support the strategic planning with forecasting modeling and scenario analysis
  • Support the development and tracking of Digital and Customer Marketing scorecards and KPIs
  • Develop and maintenance of dashboards to track KPIs
  • Understand customer segmentation models and predictive analytics to enhance targeting strategies collaborating with the centralised Data, Reporting & Analytics teams.
  • Support development of attribution model frameworks across Digital and Customer to foster omnichannel experiences.