User Experience Growth Specialist

1 week ago

Sydney, New South Wales, Australia beBeeLifecycleMarketing Full time $120,000 - $180,000
Job Description

We are seeking a seasoned Lifecycle Marketing Strategist to play a critical role in shaping the user journey for our mobile-first subscription business. This includes onboarding, trial and paid conversion, retention, and churn reduction across our app ecosystem.

This is a strategic and hands-on role that requires proven experience in mobile-first, subscription-based apps. The ideal candidate will have expertise in CRM and lifecycle marketing, with a strong understanding of Braze or similar customer engagement platforms.

The successful candidate will be responsible for designing and optimising journeys from onboarding through re-engagement, partnering with product, growth, and data teams to map out key user moments, and implementing behaviour-triggered automations via Braze.

Key responsibilities include:

  • Owning lifecycle strategy across email, push, in-app messaging, and other CRM channels to drive activation, free-to-paid conversion, retention, and LTV growth.
  • Designing and optimising journeys from onboarding through re-engagement, across free and paid cohorts.
  • Partnering with product, growth, and data to map out key user moments and implement behaviour-triggered automations via Braze.
  • Defining and tracking KPIs – including retention, churn, winback rate, conversion to paid, and messaging performance – with a continuous focus on experimentation and iteration.
  • Building out journeys supporting new product initiatives, including a new subscription tier and launching a Photo Store.

To succeed in this role, you will need 3-5+ years of experience in lifecycle/CRM marketing with a focus on mobile apps and consumer subscription businesses, deep knowledge of Braze or similar customer engagement platforms, and a strong understanding of subscription metrics: churn, CAC, LTV, trial conversion, etc.

Nice to have skills include experience working with parenting, family, or lifestyle brands, knowledge of basic HTML/CSS for email formatting, and experience supporting international user bases (AU/US market preferred).

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