Senior Media Lead

2 weeks ago

Sydney, New South Wales, Australia NBCUniversal Full time
Job Description

Media Strategy and Implementation

The Senior Media Lead will be responsible for owning the media briefing and implementation of media plans for allocated film slate. This includes driving long lead media briefing and creative brainstorm sessions with the agency and key media partners, forward planning key media channels and placements, and setting media objectives and feeding into the marketing brief for media requirements.

Media Planning and Buying

The ideal candidate will have experience in digital/programmatic trading and managing in-house 1st Party data. They will be responsible for reviewing media plans in consultation with the marketing manager, including checking flighting of activity, environments, costs and buying metrics, targeting, creative considerations, and checking of TV spot lists.

Publicity Integration

The Senior Media Lead will work with the publicity team to deliver on key promotional objectives and integration. This includes leading alongside publicity the Trailer break launch campaign, responsible for delivering Trailer Break results for allocated film to broader business, and collaborating with publicity to review any spend associated with Screening events/media promotions/brand content campaigns.

Creative Content and Social Communications

The ideal candidate will be responsible for liaising with marketing and production executive on creative assets and deadlines, mapping creative content for media placements in consultation with Marketing & Production executive, and driving the briefing process for allocated film with external social media agency.

Requirements

The Senior Media Lead will be responsible for setting targeting and budget allocations for all paid social media activity in line with supporting digital AV and overall campaign weights. They will also manage the social agency to respond to the brief and collaboratively develop a conversation calendar and action plan for each film.

Qualifications and Requirements

The ideal candidate will have a strong strategic thinking, media or digital agency background, and experience in digital/programmatic trading. They will also have experience in managing in-house 1st Party data, be analytically minded, and have media landscape, planning and buying knowledge. A degree in Media Communication or Marketing is desirable, and the candidate must have the right to work in Australia, Australian Citizenship or Permanent Residency.

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