Data-Driven Marketing Specialist

4 days ago

Brisbane, Queensland, Australia beBeeCustomer Full time $92,345 - $123,456

Key Responsibilities

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  • Develop customer segmentation strategies for personalized marketing, ensuring alignment with digital paid & non-paid media campaigns.
  • Work with internal teams to ensure the integration of CRM data with all marketing performance channels (e.g., PPC, display, social media, EDM).
  • Analyse customer data and campaign performance metrics from various digital channels to identify trends, opportunities, and areas for improvement.

About this role:

This is a high-impact position that requires strong analytical skills, attention to detail, and excellent communication abilities. The successful candidate will be responsible for developing and implementing customer segmentation strategies, working closely with cross-functional teams, and analysing customer data to inform marketing decisions.

What you'll achieve:

- Develop and implement effective customer segmentation strategies to drive personalization and improve marketing ROI.
- Work collaboratively with internal teams to integrate CRM data with marketing performance channels, ensuring seamless campaign execution.
- Analyze customer data and campaign performance metrics to identify key trends, opportunities, and areas for improvement.
- Utilize data-driven insights to inform and optimize digital advertising strategies, focusing on improving lead generation and customer conversions.

Your Background:

We're seeking an experienced CRM Specialist with a proven track record in developing and executing customer segmentation strategies, analyzing customer data, and optimizing digital advertising campaigns. If you have a passion for data analysis, marketing, and collaboration, we'd love to hear from you.

Key Qualifications:

- 3+ years' experience in CRM specialisation and data analysis, preferably within a digital marketing or paid performance environment.
- Strong analytical and problem-solving skills, with the ability to interpret complex data and communicate findings effectively.
- Excellent communication and presentation skills, with the ability to translate technical concepts into actionable insights for non-technical stakeholders.
- Strong organizational skills, with the ability to manage multiple projects simultaneously and meet deadlines.
- Experience with data tools such as Google Analytics, Excel, and CRM platforms.

About Us:

We're a dynamic organization committed to empowering women to live their best lives. Our mission is to create a supportive and inclusive workplace where everyone feels valued and included. We offer a range of benefits, including prime location, onsite café, exclusive discounts, early access, community engagement, and team spirit.

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