Digital Marketing Specialist

4 weeks ago

Sydney, New South Wales, Australia OTR Full time

About OTR

OTR is a revolutionary convenience brand that has grown from a South Australian icon to a national leader in convenience and fuel. Since its inception in 1984, OTR has consistently been amongst the fastest-growing convenience brands in the country, boasting a network of over 200 unique outlets.

Today, OTR is part of the Viva Energy group – an ASX-listed powerhouse with a driving ambition to become Australia's largest convenience retailer. Our combined network of more than 1,000 convenience locations around the country brings together Viva Energy Australia's incredible national footprint and OTR's history of industry-leading innovation.

About the Role

We are seeking a Digital Marketing Coordinator to elevate our customer engagement and brand presence across digital platforms. This role is central to delivering impactful campaigns that connect with customers throughout their journey.

The Digital Marketing Coordinator will focus on the OTR App and other digital channels, expertly managing communications to our loyal customer base. Their ability to analyse customer behaviour, derive meaningful insights, and develop targeted lifecycle campaigns will be instrumental in driving the growth of OTR's customer base.

Key Responsibilities

  • Execute communications across digital marketing channels (email, App push and IAM notifications) for tactical and data-driven campaigns.
  • Develop & build multichannel campaigns across the Customer lifecycle to improve acquisition, onboarding, growth & retention.
  • Be cross-skilled in other Digital content management tasks including OTR App product additions, deletions, functionality & pricing.

What We Offer

  • Join a dynamic team at a renowned South Australian company, known for their innovation and outside-the-box thinking.
  • Be a part of the journey, with countless opportunities as we rapidly expand into a nationwide retail powerhouse.
  • Access to exclusive staff benefits via our OTR App.
  • Access to our free and confidential Employee Assistance Program (EAP).

Requirements

  • Minimum 6 Months of experience in similar roles.
  • Exposure to using a marketing automation platform.
  • Experience in using direct, social and online marketing channels.
  • Experience in planning and execution of best practice direct marketing.
  • Proven ability to work effectively in a fast-paced team environment, taking direction from senior consultants.
  • Demonstrated willingness to learn and adapt to new technologies and methodologies.
  • Ability to work independently with a collaborative and proactive approach to work.
  • Ability to work collaboratively with cross-functional teams.

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