Festival Brand and Marketing Leader

2 days ago

Sydney, New South Wales, Australia beBeeMarketing Full time $90,000 - $120,000
Festival Marketing Manager Position

Key to our festival's success is a highly motivated and experienced professional responsible for driving marketing campaigns. The ideal candidate will have expertise in social media, email marketing, and data analysis tools.

Key Responsibilities:
  • Develop and execute comprehensive marketing strategies across digital channels, including social media, email, and web platforms.
  • Collaborate with creative teams to develop engaging content and promotional materials that align with the festival's brand identity.
  • Manage social media presence, oversee social media strategy, and work with content teams to drive engagement and audience growth.
  • Coordinate with PR and media partners to secure coverage and promotional opportunities.
  • Work with talent and programming teams to develop promotional content and support marketing efforts around key announcements and marquee events.
  • Manage the festival website and email marketing, ensuring timely updates and compelling storytelling.
  • Track and analyze performance metrics to measure campaign effectiveness and inform future marketing strategies.
  • Identify partnership opportunities with sponsors, influencers, and local businesses to enhance the festival's reach and impact.
Selection Criteria:
  • Proven experience in brand and marketing management, ideally within the entertainment or live events sectors.
  • Demonstrated ability to plan and execute multi-channel marketing campaigns, including digital, social, print, and out-of-home advertising.
  • Strong creative sensibility and storytelling skills, with the ability to shape and maintain a distinctive brand voice.
  • Excellent written and verbal communication skills, including experience briefing and collaborating with creative teams, media partners, and talent.
  • Experience developing and managing content strategies across social media, web, and email platforms.
  • Strong project management skills, with the ability to juggle multiple priorities and meet tight deadlines in a fast-paced, event-driven environment.
How To Apply:

In order to be considered, please provide a cover letter outlining your relevant skills and experience, along with your current CV or resume.

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