Brand Marketing Executive

3 days ago

Brisbane, Queensland, Australia beBeeMarketing Full time $125,000 - $175,000

Forwood is seeking a Brand Marketing Manager to play a pivotal role in elevating our presence as the trusted authority and category leader in fatality prevention software.

This role requires a seasoned marketing professional with 8+ years of experience in B2B marketing, with a focus on brand strategy, storytelling, or thought leadership. The ideal candidate will have a proven track record of building and scaling brand programs that elevate awareness and market credibility.

The successful candidate will be responsible for developing and executing Forwood's brand strategy, manifesto, and point of view. This includes leading brand awareness campaigns across video, podcasts, PR, communities, events, webinars, roundtables, and social channels.

Main Responsibilities

  • Develop and execute a comprehensive brand strategy that defines our point of view and manifesto.
  • Lead brand awareness campaigns to connect with target audiences through compelling narratives and storytelling.
  • Identify and secure high-impact speaking, media, PR, and partnership opportunities.
  • Craft compelling narratives that showcase Forwood's vision, customer success, and market leadership.
  • Amplify the voice of our founder and executive team through strategic thought leadership.
  • Maintain brand consistency across all channels, assets, and messaging.

Key Requirements

  • 8+ years in B2B marketing, with 3+ years focused on brand strategy, storytelling, or thought leadership.
  • Proven experience building and scaling brand programs that elevate awareness and market credibility.
  • Exceptional writing and storytelling skills, with a strong sense of narrative, tone, and voice.
  • Familiarity with brand-building tactics including podcasts, video series, PR, and executive amplification.
  • Experience working in or with complex industries such as mining, construction, utilities, or safety.

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