Chief Experience Architect

2 days ago

Melbourne, Victoria, Australia beBeeExperiential Full time $120,000 - $140,000
Job Title: Chief Experience Architect

The Head of Brand Experience plays a pivotal role in driving business growth by elevating brand awareness, deepening customer connections and fuelling acquisition through experiential marketing.

This visionary role is all about creating a seamless fusion of strategic insight, creative disruption and cultural relevance to deliver world-class brand experiences.

  • Define and deliver a comprehensive brand experience strategy aligned to commercial, marketing and customer goals
  • Lead the design and execution of large-scale consumer, corporate and cultural events from festivals and retail openings to industry and internal culture moments
  • Create best-in-class experiences integrating seamlessly across physical, digital and social platforms including influencer, CRM and media activations
  • Champion creativity, storytelling and cultural relevance leveraging global trends, customer insights and emerging technologies
  • Build, coach and inspire a high-performing team fostering collaboration, innovation and excellence across every project

Responsibilities include managing resources with commercial discipline ensuring every event delivers measurable business impact, brand love and ROI.

Requirements include proven commercial acumen, extensive experience delivering large-scale, multi-channel brand experiences, and strong experience leading cross-functional teams and managing external agencies.

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