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Marketing Portfolio Lead

3 weeks ago

Sydney, New South Wales, Australia beBeeBrand Full time $90,000 - $120,000
About the Role

This is an exciting opportunity to lead and grow a portfolio of nutritional supplements. As the Brand Manager, you will be accountable for achieving commercial objectives and executing marketing initiatives across Australia and New Zealand.

Responsibilities include:

  • Developing and executing annual brand plans including multi-channel engagement campaigns for healthcare professionals and patients.
  • Using in-depth knowledge of brand positioning and insights to execute brand plans.
  • Spearheading digital transformation, collaborating on ATL/BTL initiatives, and evaluating marketing impact for continuous improvement.
  • Developing robust brand strategies based on consumer insights and observations to drive growth in the adult health care nutrition space.
  • Executing the marketing calendar, including campaign brief development, creative & media plan evaluation, and continuous optimisation.
  • Leading projects related to new product development and innovation pipeline.
  • Tracking monthly performance to identify key drivers for the business.

The ideal candidate will have a passion for the products and brands they manage, with commercial acumen, the ability to navigate complexity, and strong working relationships.

Requirements

  • Minimum 3 years marketing experience, preferably at Brand Manager level
  • Experience in FMCG, consumer or healthcare industry, preferably with Pharmacy channel experience
  • Bachelor's degree in Marketing or Business
  • Experience in project management of marketing activations and new product development
  • Great attention to detail
  • Excellent communication skills with the ability to manage and influence internal and external stakeholders
  • Experience navigating business complexity such as a broad product portfolio or multiple stakeholders

What We Offer

  • A high-performing, collaborative team culture
  • Flexible Hybrid working
  • Diverse and inclusive work environment
  • Personalised learning opportunities
  • Competitive Total Reward package including Health, Life and salary continuance insurance
  • 26 weeks gender-neutral paid parental leave
  • Employee Share Subscription Plan after 12 months of service
  • Performance related incentives and annual reviews

We are an Equal Employment Opportunity employer