Category Marketing Lead
4 days ago
We are seeking a skilled Category Marketing Lead to drive the success of our product marketing efforts. As a key member of our marketing team, you will play a pivotal role in developing and executing the Category marketing strategy and plan.
Key Responsibilities:
- Product Planning: Collaborate with the marketing team to develop and execute the Category marketing strategy and plan, incorporating customer insights and competitor analysis.
- Product Marketing: Manage product positioning and messaging within the category, effectively communicating Blackwoods capabilities and value to customers.
- Stakeholder Engagement: Foster a team mindset of continuous improvement and solutions-focused problem-solving, ensuring effective communication and collaboration with stakeholders.
Requirements:
- Tertiary/Bachelor Qualification in Marketing (Preferred)
- Proven experience in a product marketing or a similar role, preferably in a B2B business
- Demonstrated project management skills
- Ability to bring organisational values to life
- Expertise in clear and effective verbal communication, including providing guidance and training to others
- Proficiency in conducting research and analysing data to understand customer, category, and market conditions
What We Offer:
Blackwoods promotes diversity and inclusion across our workplaces and encourages applications from all backgrounds, including people from Aboriginal and Torres Strait Islander communities, the LGBTQI+ community, and people with disabilities.
We are committed to safety and may require background checks as part of our recruitment process.
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