Category Marketing Lead

4 days ago


Macquarie Park, Australia Blackwoods Full time
Category Marketing Lead Opportunity

We are seeking a skilled Category Marketing Lead to drive the success of our product marketing efforts. As a key member of our marketing team, you will play a pivotal role in developing and executing the Category marketing strategy and plan.

Key Responsibilities:

  • Product Planning: Collaborate with the marketing team to develop and execute the Category marketing strategy and plan, incorporating customer insights and competitor analysis.
  • Product Marketing: Manage product positioning and messaging within the category, effectively communicating Blackwoods capabilities and value to customers.
  • Stakeholder Engagement: Foster a team mindset of continuous improvement and solutions-focused problem-solving, ensuring effective communication and collaboration with stakeholders.

Requirements:

  • Tertiary/Bachelor Qualification in Marketing (Preferred)
  • Proven experience in a product marketing or a similar role, preferably in a B2B business
  • Demonstrated project management skills
  • Ability to bring organisational values to life
  • Expertise in clear and effective verbal communication, including providing guidance and training to others
  • Proficiency in conducting research and analysing data to understand customer, category, and market conditions

What We Offer:

Blackwoods promotes diversity and inclusion across our workplaces and encourages applications from all backgrounds, including people from Aboriginal and Torres Strait Islander communities, the LGBTQI+ community, and people with disabilities.

We are committed to safety and may require background checks as part of our recruitment process.



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