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Category Marketing Lead

2 months ago

Macquarie Park, Australia Blackwoods Full time

{"h1": "Category Marketing Lead at Blackwoods", "p": "As a key member of our marketing team, you will play a pivotal role in driving the success of our product marketing efforts. Your responsibilities will span across product planning, marketing execution, stakeholder engagement, and organisational values. If you're passionate about creating impactful marketing strategies and collaborating with cross-functional teams, this opportunity is for you.", "h2": "Key Responsibilities", "ul": [{"li": "Contribute to Strategy: Collaborate with the marketing team to develop and execute the Category marketing strategy and plan."}, {"li": "Customer Insights: Understand customer needs and behaviours, incorporating competitor insights into the category marketing plan."}, {"li": "Product Marketing Plans: Oversee the development of Product Marketing plans to enhance market penetration and strengthen our brand."}, {"li": "Positioning and Messaging: Manage product positioning and messaging within the category, effectively communicating Blackwoods capabilities and value to customers."}, {"li": "Sales Enablement: Develop sales enablement tools that convey our value proposition and support the sales process."}, {"li": "Launch Support: Collaborate with other marketing team members to create marketing requirements for new product launches and ranges."}, {"li": "Reporting: Regularly report on Category Marketing plan status and results, ensuring stakeholders are informed throughout execution."}, {"li": "Campaign Support: Provide category marketing support during promotional campaigns."}], "h3": "Requirements", "ul": [{"li": "Tertiary/Bachelor Qualification in Marketing (Preferred)"}, {"li": "Proven experience in a product marketing or a similar role, preferably in a B2B business."}, {"li": "Demonstrated project management skills."}, {"li": "Ability to bring organisational values to life."}, {"li": "Expertise in clear and effective verbal communication, including providing guidance and training to others."}, {"li": "Proficiency in conducting research and analysing data to understand customer, category, and market conditions."}], "p": "If you meet most of the criteria listed above and would like to be considered for this opportunity, please send your application today. We will be contacting suitable candidates as we receive them."}