Chief Marketing Officer

4 days ago

Melbourne, Victoria, Australia beBeeMarketing Full time
Job Overview

We are seeking a Demand Generation Strategist to lead our marketing efforts in the ANZ region. This role will be responsible for developing and executing comprehensive demand generation strategies that drive pipeline and revenue growth.


Key Responsibilities
  • Develop and execute full-funnel campaign plans from awareness through conversion, aligned to regional goals and sales plays.
  • Partner with Sales and RevOps to define audience segments, territory priorities, and lead qualification criteria.
  • Design integrated campaigns across channels including digital, paid media, ABM, email nurture, and content syndication.
  • Leverage global campaign assets and localize as needed to ensure regional relevance and impact.
  • Track, measure, and optimize marketing performance using PowerBI, 6sense, and marketing automation platforms.

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