Marketing Visionary

2 days ago

Melbourne, Victoria, Australia beBeeLeader Full time $120,000 - $180,000
About the Role:

As a Marketing Leader, you will be responsible for developing and executing a comprehensive marketing strategy that drives brand awareness, customer engagement, and business growth. Your primary objective will be to position our brand as a leader in the industry, while fostering a loyal customer base and delivering commercial outcomes.

Key Responsibilities:
- Develop and implement a market-driven brand strategy, aligning with business objectives and elevating customer relevance and competitive differentiation.
- Champion the brand story, ensuring creative, content, and marketing initiatives reflect our purpose and connect emotionally with customers.
- Translate customer insights and market intelligence into strategies that drive awareness, consideration, and preference.
- Lead the seasonal and long-term marketing calendar, ensuring campaigns are integrated across all channels with clarity of message and commercial impact.

Requirements:
- 10+ years' experience in senior marketing leadership roles, ideally in luxury, premium retail or brand-driven consumer industries.
- Proven ability to design and deliver strategies that grow brand equity, prompted awareness and consideration while delivering commercial outcomes.
- Strong experience in brand storytelling, PR, partnerships, content and creative leadership.
- Demonstrated track record of building high-performing teams and developing talent.
- Deep understanding of customer behavior and market trends.
- Strategic and creative thinker with strong commercial acumen.
- Exceptional communication and influencing skills, able to inspire teams and stakeholders.

What We Offer:
- Generous employee discounts across our brands.
- Seasonal clothing allowance.
- An additional day of leave for your birthday.
- Industry-leading parental leave program.
- Flexible working arrangements to support work-life balance.
- Annual learning calendar to support the ongoing development of our team.
- Support community partnerships across our corporate social responsibility program.

About Us:
We are a leading lifestyle brand that celebrates timeless style lived, not worn. Everything we do is guided by our connection to creativity and commitment to enduring principles of design. We embrace the beauty and myriad benefits of natural fibers, particularly linen, wool, cotton, silk, and cashmere. From the first sketch to the final stitch, our garments carry a unique story—of creativity, craft and provenance—brought to life with beautiful styling. This unwavering passion for quality and detail builds genuine relationships with our pieces, ensuring each becomes a true companion and cherished part of your personal style.

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