Digital Healthcare Creative Strategist

1 week ago

Sydney, New South Wales, Australia Eucalyptus Full time

Unlock the Potential of Digital Healthcare

Eucalyptus is a pioneering digital healthcare company that's changing the game by making healthcare exciting and entertaining. We're on a mission to solve some of the world's biggest healthcare challenges, and we need your help.

We've helped over 500K patients globally by combining technology, design, and operational excellence to deliver high-quality clinical support wherever it's needed. Our 5 clinics focus on personalizing experiences for different demographics, and we're powered by a growing team across 5 countries.

We're backed by investors who were early supporters of Uber, Canva, and Airbnb, and we've raised over AUD$160M in funding. With plans to launch into new markets and tackle more conditions, we're looking for talented individuals to join our team.

About the Role:

  • Leverage performance data and market trends to create compelling content across all channels.
  • Lead the creative process from initial concept to final delivery, ensuring assets are engaging and aligned with channel best practice.
  • Drive A/B testing and creative iteration to ensure a continuous learning approach.
  • Regularly monitor ad performance and provide actionable insights to guide future creative.
  • Collaborate with content creators, designers, and video editors to produce high-quality work that grows the brand.

About You:

  • 5–7 years of experience in copywriting or similar roles, with in-house experience as a bonus.
  • Passionate about creative trends and new platforms, combining ideas with data to deliver effective marketing.
  • Proactive and driven to continuously optimize and improve creative work.
  • Proven track record in performance creative, producing successful ads and UGC.
  • Strong direct-response copywriting skills; video editing knowledge (Premiere Pro, Capcut) is a plus.

Why Eucalyptus?

We're passionate about our patients, and we value individuals from all backgrounds, experiences, and perspectives. When you join us, you'll get:

  • A competitive salary around $120,000 - $180,000 per year, depending on your experience.
  • The opportunity to work with a talented team and make a real impact in digital healthcare.
  • Access to an annual professional development budget and regular performance reviews.
  • Equity in the company to benefit from your contributions.
  • A range of leave offerings to support your well-being.

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