Senior Digital Marketing Executive

1 day ago

Sydney, New South Wales, Australia Assembly - Global Full time
About the Role

We are seeking a highly motivated and experienced Senior Digital Marketing Executive to join our Sydney team at Assembly - Global. As a key member of our digital marketing team, you will be responsible for developing and executing campaigns across various platforms to drive qualified traffic and maximize ROI for our clients.

Key Responsibilities
  • Campaign Management: Plan, execute, and optimize paid social and programmatic campaigns to achieve client objectives.
  • A/B Testing: Develop and implement A/B testing initiatives to enhance engagement, conversions, and overall campaign performance.
  • Audience Targeting: Utilize audience segmentation strategies to ensure precise targeting and effective messaging.
  • Ad Creative Development: Provide data-driven insights to help develop compelling ad creatives tailored to campaign objectives and target audiences.
  • Performance Analysis & Reporting: Analyze campaign metrics, generate reports, and derive actionable insights to optimize campaign effectiveness and efficiency.
  • Budget Management: Oversee campaign budgets and ensure adherence to allocated funds while maximizing campaign impact.
  • Media Activation: Coordinate the compilation of activation deliverables, including media plans and creative assets.
  • Planning & Forecasting: Support Senior Digital Managers in crafting strategic proposals and media plans for clients.
  • Adherence to Best Practices: Stay abreast of industry trends, media partners, and best practices across both paid social and programmatic.
  • Client Communication: Collaborate closely with Senior Digital Managers and clients to understand campaign objectives, provide regular updates, and address inquiries or concerns.
  • Channel Expertise and Advocacy: Develop case studies for both internal and external use, based on campaign results as appropriate.
Requirements
  • Proven 2-4 years of experience managing paid search, social, and programmatic campaigns, preferably within an agency environment.
  • Hands-on experience with paid search platforms such as Google Ads, Bing Ads, SA360, and others.
  • Hands-on experience with paid social platforms such as Meta, LinkedIn, TikTok, Snapchat, Pinterest, and Reddit.
  • Familiarity with programmatic ad networks, exchanges, and auction marketplaces in ANZ, plus different media buying models.
  • Hands-on experience with programmatic platforms such as Trade Desk, DV360, Teads, Criteo, and Taboola.
  • Proficiency in web analytics tools such as Adobe Analytics or similar.
  • Strong analytical skills with the ability to interpret data and derive actionable insights.
  • Proficient in Excel/Google Sheets, including pivot tables, IFs formulas, VLOOKUP, and advanced functions.
  • Experience managing mid/large-scale accounts and budgets ($200k-$500k+).
Good-to-Have
  • Familiarity with SQL.
  • Interest and experience in e-commerce.
  • Knowledge and/or interest in other paid media channels such as YouTube.

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